# Sport-Enhancing Beetroot Supplements AltRed is Made with the Phytonutrient Betalain By Michael Hemsworth | Published 2018-12-27 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/beetroot-supplement References: [gearpatrol](https://gearpatrol.com/2018/12/26/can-beets-make-you-faster/) & [sur.co](https://sur.co/altred/) The AltRed beetroot supplement has been created to offer athletes and sports enthusiasts alike with a [plant-based way to enhance their performance](https://www.trendhunter.com/trends/plant-proteins) by harnessing the power of a vibrant vegetable pigment. The supplement is packed with Betalain which is what helps to give beets their bright red color and is reported to help [improve an athletes performance](https://www.trendhunter.com/trends/move-endurance-pre-workout) by mitigating lactic acid production. It will also work to improve your body's oxygen delivery capabilities and even protect your muscles from damage as you train to make it a perfect option for consumers seeking to enhance their workouts beyond using [traditional protein](https://www.trendhunter.com/trends/creatine-supplements). The AltRed beetroot supplement boasts a clean, safe profile that makes it optimal for athletes of all kinds to use without unwanted side effects. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 23% | Activity: 63% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **Plant-based Performance Enhancers:** The trend of plant-based supplements offers disruptive innovation opportunities in the sports nutrition industry. - **Betalain for Athletic Performance:** The use of Betalain in supplements opens up opportunities for companies to develop products that enhance athletes' performance and recovery. - **Alternative Muscle Protection:** The development of supplements that protect muscles from damage presents disruptive innovation opportunities in the fitness industry. ### Industries Being Reshaped - **Sports Nutrition:** The sports nutrition industry can explore the trend of plant-based performance enhancers to develop innovative supplements. - **Supplement Manufacturing:** Manufacturers in the supplement industry can leverage the use of Betalain to create cutting-edge products for athletic performance. - **Fitness Equipment:** The fitness equipment industry can incorporate muscle protection supplements to offer an all-inclusive solution for athletes and fitness enthusiasts. ## Related on Trend Hunter - [Beetroot Pre-Workout Powders](https://www.trendhunter.com/trends/pre-workout-powder.md) - [Cardiovascular Support Supplements](https://www.trendhunter.com/trends/daily-reds.md) - [Beet-Based Vitality Supplements](https://www.trendhunter.com/trends/beet-supplements.md) - [Pre-Workout Performance Shots](https://www.trendhunter.com/trends/ultimate-athlete.md) - [Beetroot Cellular Energy Chews](https://www.trendhunter.com/trends/megafood-beet-chews.md) - [Nourishing Beet Heart Chews](https://www.trendhunter.com/trends/heart-chews.md) - [Beetroot-Based Gummies](https://www.trendhunter.com/trends/beets-cardio-gummies.md) - [Adolescent Athlete-Focused Supplements](https://www.trendhunter.com/trends/daily-edge.md) - [Gut Health-Focused Beet Lattes](https://www.trendhunter.com/trends/beet-latte.md)