# Wholesome Beetroot Soups Yorkshire Provender's Beetroot Soup Boasts Fresh Vegetable Ingredients By Jana Pijak | Published 2019-03-19 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/beetroot-soup References: [yorkshireprovender](https://www.yorkshireprovender.co.uk/product/beetroot-soup-600g/) Yorkshire Provender's Beetroot Soup with Horseradish is a [heat-to-eat product](https://www.trendhunter.com/trends/merchant-gourmet-meals-in-minutes) that is ready to enjoy in under 5 minutes. The food brand's [organically sourced recipe](https://www.trendhunter.com/trends/natural-grocers-organic-soups) consists of beetroot, onion, parsnip, celery, milk, mustard and horseradish ingredients and is flavored with a blend of celery, turmeric, black pepper, nutmeg and parsley herbs and spices. This conveniently packaged soup is both healthy and delicious, appealing to those that adhere to a [vegetarian diet](https://www.trendhunter.com/trends/purple-carrots-october-menu). The product spotlights beetroot, an ingredient known for its skin-improving effects -- from brightening dull skin to acting as a detoxifying agent and antioxidant. While it has been used as a natural wellness remedy for centuries, beetroot is once again becoming widely embraced by the masses thanks to food brands' focus on its health benefits, gorgeous color and tasty flavor profile. ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 15% | Activity: 49% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Beetroot Food Products:** Food brands can explore the use of beetroot as a key ingredient in their products to cater to health-conscious consumers. - **Heat-to-eat Products:** There is an opportunity to create more 'heat-to-eat' products that are convenient for consumers looking for a quick, healthy meal. - **Vegetarian Convenience Foods:** With the rise of vegetarianism, there is a chance for brands to meet the needs of this market segment by creating vegetarian convenience foods that are both healthy and flavorful. ### Industries Being Reshaped - **Food and Beverage Industry:** Food and beverage companies can explore the use of beetroot in their products to cater to health-conscious consumers seeking nutritious and flavorful choices. - **Ready-to-eat Meal Industry:** Companies in the ready-to-eat meal industry can capitalize on the popularity of convenient, healthy food by introducing more heat-to-eat products to the market. - **Vegetarian Food Industry:** The vegetarian food industry can create more convenience foods that cater to the needs of the growing number of consumers interested in vegetarianism and healthy eating. ## Related on Trend Hunter - [Innovative Jarred Beetroot Flavors](https://www.trendhunter.com/trends/jarred-beetroot.md) - [Gut Health-Focused Beet Lattes](https://www.trendhunter.com/trends/beet-latte.md) - [Flavorful Sliced Beetroot Preserves](https://www.trendhunter.com/trends/sliced-beetroot.md) - [Beet-Based Burger Patties](https://www.trendhunter.com/trends/perfectseason-beetroot-patties.md) - [Gut-Supporting Soups](https://www.trendhunter.com/trends/gut-loving-power-soup.md) - [Bottled Gazpacho Ranges](https://www.trendhunter.com/trends/gazpacho-varieties.md) - [Beet Jerky Snacks](https://www.trendhunter.com/trends/beet-jerky.md) - [Hearty Plant-Based Soup Products](https://www.trendhunter.com/trends/spiced-chickpea-big-soup.md) - [Beet-Based BBQ Sauces](https://www.trendhunter.com/trends/the-beet-goes-on.md)