# Beet Beverage Branding Love Beets Introduces a Redesign of their Beet Juice Containers By Vasiliki Marapas | Published 2015-04-03 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/beet-juice References: [packworld](http://www.packworld.com/package-design/redesign/beet-branding-extends-juice) & [lovebeets](http://www.lovebeets.com/) Love Beets, a range of read-to-eat beets, is introducing PET bottles for its established beet juice beverages, along with glass bottles for the launch of its organic option. The all-natural Philadelphia-based company has been instrumental in highlighting the superfood status of the beet, a vegetable which is often shafted in favor of its more high-profile counterparts (for instance, kale). By adding color, whimsy and playfulness to its packaging, the brand is able to elevate the status of beets, especially in the eyes of a younger consumer. The design for the beet juice bottles was created by NYC-based design agency [Pentagram](https://www.trendhunter.com/trends/best-blnz). Love Beets VP of Marketing George Shropshire, explains, " They were designed in conjunction with our ready-to-eat beet products so that there would be a visual aesthetic and consistency within the entire Love Beets product range.” ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 34% | Activity: 17% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Sustainable Packaging:** Love Beets' introduction of PET bottles for its beet juice beverages showcases the trend towards eco-friendly packaging solutions. - **Superfood Marketing:** Love Beets' emphasis on highlighting the superfood status of beets taps into the trend of promoting nutrient-rich ingredients as a marketing strategy. - **Youthful Branding:** Love Beets' use of color, whimsy, and playfulness in its packaging targets younger consumers and aligns with the trend of appealing to the youth demographic. ### Where This Applies - **Food & Beverage:** The introduction of PET bottles and organic options for beet juice presents opportunities for innovation in the food and beverage industry. - **Packaging:** Love Beets' redesign of their beet juice containers highlights the potential for disruptive innovation in the packaging industry, particularly in sustainable and visually appealing designs. - **Health and Wellness:** Love Beets' promotion of the nutritional benefits of beets aligns with the growing health and wellness industry, creating opportunities for brands to market nutrient-rich food products. ## Related on Trend Hunter - [Innovative Jarred Beetroot Flavors](https://www.trendhunter.com/trends/jarred-beetroot.md) - [Colorful Kombucha Branding](https://www.trendhunter.com/trends/colorful-kombucha-branding.md) - [Beet-Based Vitality Supplements](https://www.trendhunter.com/trends/beet-supplements.md) - [All-Red Tomato Rebrands](https://www.trendhunter.com/trends/pomi.md) - [Functional Health-Focused Packaging Aesthetics](https://www.trendhunter.com/trends/cleveland-kitchen1.md) - [Eye-Catching Fruit Cups](https://www.trendhunter.com/trends/dole-sunshine-company-packaging.md) - [Beet-Focused Salad Kits](https://www.trendhunter.com/trends/love-beets-classic-beet-salad-kit.md) - [Dynamic Carrot Collections](https://www.trendhunter.com/trends/bolthouse-fresh-foods.md) - [Refreshed Food Packaging Designs](https://www.trendhunter.com/trends/north-coast-organic.md)