# Vibrant Beet Beverage Packaging James White Drinks Unveils its New 'Beet It Organic' Packaging By Grace Mahas | Published 2019-07-22 | Updated 2019-08-09 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/beet-it-organic References: [fabnews.live](https://fabnews.live/beet-it-organic-unveils-a-healthy-new-design/) & [jameswhite](https://www.jameswhite.co.uk/) James White Drinks, the reputable UK-based fruit and vegetable juice brand, recently unveiled a new modern design for its popular 'Beet It Organic' beetroot juice. The design boasts the drink's original calligraphy with the addition of an asymmetrical design of a dynamic beet and heart illustration. The bottle is also adorned with James White's new tagline -- 'Bold by Nature.' The beet juice is made from pressed organic beetroot juice that is mixed with 10% pressed organic apple juice to add a naturally sweet and earthy flavor profile. Beet It Organic has since become a staple for many athletes thanks to the body of work that outlines its health and performance-enhancing benefits. The new design will be launching in stores starting from July 2019 and is available at [Sainsbury's](https://www.trendhunter.com/trends/vimto-wonderfuel), [Waitrose](https://www.trendhunter.com/trends/pip-organic-apple-fizz), Asda, [Morrison](https://www.trendhunter.com/trends/cathedral-city), and health food stores. ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 49% | Activity: 76% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **Sustainable Beverage Packaging:** Opportunity for brands to create eco-friendly packaging solutions for beverages. - **Health and Wellness Beverages:** Opportunity to develop functional beverages targeting health-conscious consumers. - **Natural Ingredients in Beverages:** Opportunity to utilize natural ingredients to create unique and flavorful beverages. ### Sectors Adopting This - **Beverage Packaging:** Disruptive innovation opportunity to create visually appealing, sustainable packaging for beverages. - **Health and Wellness:** Disruptive innovation opportunity to develop functional beverages that promote health benefits. - **Organic Food and Beverage:** Disruptive innovation opportunity to incorporate natural ingredients into products for a more health-conscious consumer base. ## Related on Trend Hunter - [Vibrant Organic Product Branding](https://www.trendhunter.com/trends/fruit-bliss.md) - [Innovative Jarred Beetroot Flavors](https://www.trendhunter.com/trends/jarred-beetroot.md) - [Free-From Boxed Juice Drinks](https://www.trendhunter.com/trends/organic-juice.md) - [Rebranded Fizzy Tea Packaging](https://www.trendhunter.com/trends/teakoe.md) - [Eye-Catching Fruit Cups](https://www.trendhunter.com/trends/dole-sunshine-company-packaging.md) - [Refreshed Food Packaging Designs](https://www.trendhunter.com/trends/north-coast-organic.md) - [Colorful Kombucha Branding](https://www.trendhunter.com/trends/colorful-kombucha-branding.md) - [Flavorful Sliced Beetroot Preserves](https://www.trendhunter.com/trends/sliced-beetroot.md) - [Gut Health-Focused Beet Lattes](https://www.trendhunter.com/trends/beet-latte.md)