# Buzzing Beehive Branding The Bees Knees Packaging for Klein Constantia Farm is Sweet as Honey By Summer Luu | Published 2011-03-05 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/bees-knees References: [thedieline](http://www.thedieline.com/blog/2011/3/4/this-is-the-bees-knees.html) & [atpace.co.za](http://www.atpace.co.za/) The [Bees Knees](https://www.trendhunter.com/trends/bees-knees-raw-honey-sticks) packaging for Klein Constantia Farm is a clever, cute and elegant design that is as sweet as its honey. Designed by Terence Kitching from At [Pace Design and Communication](https://www.trendhunter.com/trends/pace-chase), the box that houses the jar of honey is obviously an inspired piece of branding design. Inspired by how bees produce their sweet and nectarous honey, the packaging resembles a beehive frame that beekeepers use to house bumblebees, complete with an open slit like the wooden drawers that pull out honeycombs. It even displays an image of a bee going into it, inviting you to open the package. Once opened, the inside lid is covered with buzzing bees. The Bees Knees packaging and branding is creative and well- executed, matched with a golden logo, foiling and ribbon to complete the overall effect of this luscious [honey product](https://www.trendhunter.com/trends/hot-honey-minis). ## Trend Insights (Trend Hunter) - Score: 0.9/10 - Popularity: 9% | Activity: 11% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Creative Packaging Design:** The Bees Knees packaging for Klein Constantia Farm showcases an innovative and clever design, presenting an opportunity for companies to create unique and eye-catching packaging for their products. - **Branding with Natural Inspiration:** The honey-inspired branding of The Bees Knees packaging offers a chance for businesses to connect with consumers by incorporating natural elements into their brand identity. - **Interactive Packaging Experience:** The Bees Knees packaging design features an interactive element that engages customers and opens up opportunities for companies to create immersive packaging experiences. ### Sectors Adopting This - **Food and Beverage:** The Bees Knees packaging trend in the food and beverage industry allows for captivating branding opportunities that enhance the overall product experience. - **Beauty and Skincare:** The natural and organic aesthetic of The Bees Knees packaging trend can be applied in the beauty and skincare industry, offering a unique selling point for eco-conscious consumers. - **Luxury Goods:** The creative and elegant design of The Bees Knees packaging presents an opportunity for luxury goods brands to elevate their products' perceived value and appeal to discerning customers. ## Related on Trend Hunter - [Revamped Honey-Focused Brands](https://www.trendhunter.com/trends/honibe.md) - [Honey-Based Artisanal Brands](https://www.trendhunter.com/trends/farm-to-body.md) - [Award-Winning West African Honey](https://www.trendhunter.com/trends/multifloral-honey.md) - [To-Go Honey Sticks](https://www.trendhunter.com/trends/bees-knees-raw-honey-sticks.md) - [Adorable Bee-Inspired Candlesticks](https://www.trendhunter.com/trends/beeinspired-candlesticks.md) - [Herb-Infused Honey Bundles](https://www.trendhunter.com/trends/honey-bundle.md) - [Wisdom-Focused Skincare Packaging](https://www.trendhunter.com/trends/wise-personal-grooming.md) - [Food Packaging Refreshes](https://www.trendhunter.com/trends/higgidy-1.md) - [Recyclable Honey Sachets](https://www.trendhunter.com/trends/paper-snap-and-squeeze.md)