# Classic Beer-Inspired Kicks These New Balance Colorways Draw From Budweiser and PBR Packaging By Charlotte Joyce Kidd | Published 2015-09-17 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/beerinspired References: [highsnobiety](http://www.highsnobiety.com/2015/09/15/new-balance-beer-inspired-sneaker-pack/) & [rise45](http://rise45.com/collections/new-arrival/products/new-balance-m-997csiy-domestic) New Balance is on a beer-inspired sneaker kick. After releasing its Real Ale color pack celebrating British beer production, the maker of classic casual shoes has created a new beer-inspired capsule collection based on the beauty of American beer labels. The beer-inspired shoes come in two models and colorways. The New Balance 997, with its distinctive thick wedge sole, is given a [Budweiser](https://www.trendhunter.com/trends/thisisneverthat-5) makeover. The colorway includes red suede siding and a royal blue mesh upper, with white laces, soles and detailing. The beer-inspired 996 takes its color scheme from [Pabst](https://www.trendhunter.com/trends/pabst-blue-ribbon-and-timberland-pro) [Blue Ribbon](https://www.trendhunter.com/trends/relax-with-pabst) -- which is itself no stranger to shoe collaborations, having previously lent its iconic can design to Vans to create the ultimate skater shoes. It has blue, blue-grey and denim elements with brown leather detailing. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 47% | Activity: 37% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### Why This Trend Is Growing - **Beer-inspired Footwear:** The trend of creating footwear based on beer branding and packaging offers opportunities for collaborations between beer companies and fashion brands. - **Collaborative Marketing Strategies:** The trend of combining beer and footwear branding creates opportunities for collaborative marketing strategies, potentially leading to increased sales and brand awareness. - **Sneaker Collection Development:** The trend of developing sneaker collections based on popular brands opens the opportunity for companies to expand their product lines and tap into different markets. ### Industries Being Reshaped - **Fashion Industry:** The fashion industry can leverage the trend of creating beer-inspired footwear to develop new collaborations and reach new audiences through fashion. - **Beverage Industry:** The beer industry can capitalize on this trend by collaborating with fashion brands, providing new marketing opportunities and potential sales growth. - **Marketing Industry:** The trend of combining beer and footwear branding creates opportunities for marketing agencies to develop new collaborative strategies and increase brand awareness for both industries. ## Related on Trend Hunter - [Wine-Inspired Collaborative Sneakers](https://www.trendhunter.com/trends/brut.md) - [Beer-Branded Work Boots](https://www.trendhunter.com/trends/pabst-blue-ribbon-and-timberland-pro.md) - [Festive New Year-Inspired Sneakers](https://www.trendhunter.com/trends/991-sneaker-3.md) - [Biking-Inspired Collaborative Shoes](https://www.trendhunter.com/trends/mt580-sneakers.md) - [Patent Leather Colorblocking Shoes](https://www.trendhunter.com/trends/550-sneaker-pack.md) - [00s-Inspired Metallic Sneaker Series](https://www.trendhunter.com/trends/1906d.md) - [Neon-Tinged Dynamic Lifestyle Sneakers](https://www.trendhunter.com/trends/1906a-neon-pack.md) - [Vibrantly Inspired Lifestyle Sneakers](https://www.trendhunter.com/trends/northern-lights-sneakers.md) - [Spring-Ready Lifestyle Sneaker Colorways](https://www.trendhunter.com/trends/1906r-sneaker-model.md)