# Beer-Dispensing Surfboards The Beerboard stores and dispenses beer from a fully surfable board By Amy Duong | Published 2026-07-20 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/beerboard References: [gageroads.au](https://gageroads.com.au/stories/gage-roads-beer-board/)  The [Beerboard](https://www.trendhunter.com/trends/beerboards-smartorders) is a custom surfboard created through a collaboration between Gage Roads Brew Co. and Phantom Surfboards founder Chris Garrett. Inspired by the classic Greenough Spoon design, the single-fin board incorporates a sealed internal chamber capable of holding 10 litres of Gage Roads Summer Ale Single Fin while maintaining full surfing functionality. The construction required a redesigned internal structure that balances food-safe beer storage with the hydrodynamic performance expected of a traditional surfboard. Developed as both a [functional surfboard](https://www.trendhunter.com/trends/luxurious-wooden-surfboard) and a [beer dispenser](https://www.trendhunter.com/trends/kombi-cool-tap), the project was tested in the ocean by professional surfers including Olympic medalist Jack Robinson and free surfer Brendan Margieson. The Beerboard reinterprets the surfing community's long-running debate over measuring board volume by turning litres into a physical design feature. The product that functions as both sporting equipment and promotional design. Image Credit: Chris Garrett, Gage Roads Brew Co ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 61% | Activity: 29% | Freshness: 85% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) ## Key Themes ### What Makes This Trend Stand Out - **Beverage-integrated Sports Gear:** Hybrid recreation products are blending performance equipment with consumable storage, creating attention-grabbing formats for experiential brand engagement. - **Functional Promotional Design:** Brand activations are moving beyond novelty merchandise toward usable objects that deliver both practical utility and memorable storytelling. - **Adventure-ready Beverage Formats:** Outdoor lifestyles are inspiring portable drink concepts that fit seamlessly into surf, beach, and action-sport environments. ### Sectors Adopting This - **Surf Equipment:** Board makers can explore unconventional internal structures that preserve athletic performance while adding lifestyle-driven secondary functions. - **Craft Beer:** Breweries are finding new ways to express brand identity through immersive product experiences tied to culture, sport, and community rituals. - **Experiential Marketing:** Campaigns built around functional spectacle offer brands distinctive media moments that merge product sampling, entertainment, and social sharing. ## Related on Trend Hunter - [Stunning Signature Engagement Rings](https://www.trendhunter.com/trends/signature-engagement-collection.md) - [Mechanical Keyboard Switch Series](https://www.trendhunter.com/trends/mechanical-switches.md) - [Inaugural High Jewelry Exhibitions](https://www.trendhunter.com/trends/pomellato.md) - [Logo Design Grid Extensions](https://www.trendhunter.com/trends/tydi.md) - [Decentralized Solar Pump Deployments](https://www.trendhunter.com/trends/GK-Energy.md) - [Largest Coatings Showroom](https://www.trendhunter.com/trends/guinness-world-record.md) - [Specialized Implant Designs](https://www.trendhunter.com/trends/specialized-implant-design.md) - [Design Data Automation Plugins](https://www.trendhunter.com/trends/datalink.md) - [Instinctively Elegant Fashion Capsules](https://www.trendhunter.com/trends/iro-resort-2027.md)