# Beer-Battered Haddock Sandwiches Buffalo Wild Wings Just Debuted a New Beer-Battered Fish Sandwich By Katherine Pendrill | Published 2021-02-18 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/beerbattered-fish-sandwich References: [chewboom](https://www.chewboom.com/2021/02/17/buffalo-wild-wings-introduces-new-beer-battered-fish-sandwich/) Following in the footsteps of many other restaurants, [Buffalo Wild Wings](https://www.trendhunter.com/trends/saucy-chicken-sandwich) has added a new Beer-Battered Fish Sandwich to its menu for the Lenten season. Every year, fast food brands race to roll out [new seafood offerings ahead of Lent](https://www.trendhunter.com/trends/churchs-texas-chicken). This year, Buffalo Wild Wings is marking the season with its new Beer-Battered Fish Sandwich. The tasty new offering consists of a wild-caught, Icelandic haddock filet that's been finished with a beer batter. The fillet is served on a lightly toasted hoagie roll along with shredded iceberg lettuce and house-made garlic tartar sauce. The whole sandwich is also served with a side of tangy coleslaw. Participating Buffalo Wild Wings locations are also serving new Fish and Chips made with the same wild-caught Icelandic haddock Image Credit: Buffalo Wild Wings ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 58% | Activity: 96% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Seafood Offerings:** With the race to roll out new seafood offerings ahead of Lent, other fast-food brands can introduce innovative seafood dishes to capitalize on increased customer demand during this period. - **Beer-battered Dishes:** Beer-battered dishes are gaining popularity in the fast-food scene and this trend can be extended to other dishes both in the fast-food and casual dining industries. - **Seasonal Menu:** Creating seasonal menus that celebrate specific seasons or holidays will increase customer engagement and keep menus fresh and relevant. ### Where This Applies - **Fast Food:** Fast food chains can offer seasonal menus and introduce innovative seafood and beer-battered dishes to attract customers during the Lenten season. - **Casual Dining:** Casual dining restaurants can also offer seasonal menus and capitalize on the popularity of beer-battered dishes to attract customers looking for new and unique experiences. - **Seafood Restaurants:** Seafood restaurants can also take advantage of the increased customer demand during the Lenten season and offer new and innovative seafood dishes to attract customers. ## Related on Trend Hunter - [Beer-Battered Fish Sandwiches](https://www.trendhunter.com/trends/beer-battered-cod-sandwich.md) - [Indulgent Sports Bar Sandwiches](https://www.trendhunter.com/trends/buffalo-wild-wings-sandwiches.md) - [Wild-Caught Cod Sandwich](https://www.trendhunter.com/trends/baked-cod-sandwich.md) - [Breaded Pollock QSR Sandwiches](https://www.trendhunter.com/trends/fiery-big-fish-sandwich.md) - [Premium Seafood Sandwiches](https://www.trendhunter.com/trends/crunchfried-flounder-sandwich.md) - [Crispy Fried Fish Sandwiches](https://www.trendhunter.com/trends/fish-fry-sandwich.md) - [Sauce-Smothered Chicken Sandwiches](https://www.trendhunter.com/trends/saucy-chicken-sandwich.md) - [Beer-Battered Fish Tacos](https://www.trendhunter.com/trends/habanero-beer-battered-crispy-fish-taco.md) - [Spicy Fish-Based Sandwiches](https://www.trendhunter.com/trends/fiery-big-fish.md)