# Beer-Battered Cod Sandwiches Roy Rogers Just Launched a New Beer-Battered Cod Sandwich By Katherine Pendrill | Published 2021-02-18 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/beerbattered-cod-sandwich References: [chewboom](https://www.chewboom.com/2021/02/17/roy-rogers-launches-new-beer-battered-cod-sandwich/) Just in time for the 2021 Lenten season, [Roy Rogers](https://www.trendhunter.com/trends/beer-battered-cod-sandwich) has debuted a new Beer-Battered Cod Sandwich. Each year, fast food brands roll out new seafood offerings for the duration of Lent and Roy Rogers is no exception. The brand recently debuted a new Beer-Battered Cod Sandwich, which features a quarter-pound, natural-cut cod fillet that's been coated in a Yuengling beer-infused batter. To pair with this boozy fish fillet, Roy Rogers has added American cheese and tartar sauce, and served the whole thing on a corn-dusted Kaiser roll. While the new Beer-Battered Cod Sandwich is a meal all on its own, some Roy Rogers locations are also offering a platter that features two pieces of [beer-battered cod](https://www.trendhunter.com/trends/david-1), fries, and a second side. Image Credit: Roy Rogers ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 6% | Activity: 32% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Lenten Season Menus:** Opportunity for fast food brands to introduce new seafood offerings during the Lenten season. - **Beer-infused Flavors:** Incorporating beer into food items to add unique and bold flavors. - **Meal Platters:** Providing meal platters as an option for customers who wish to have a complete meal with sides and dessert included. ### Industries Being Reshaped - **Fast Food:** Fast food brands can introduce limited-time menu items to attract customers and increase sales. - **Alcohol and Beverage:** Beverage companies can partner with food brands to create unique, beer-infused menu items. - **Restaurant and Foodservice:** Restaurants can offer meal platters for customers who want a complete and satisfying meal option. ## Related on Trend Hunter - [Beer-Battered Fish Sandwiches](https://www.trendhunter.com/trends/beer-battered-cod-sandwich.md) - [Wild-Caught Cod Sandwich](https://www.trendhunter.com/trends/baked-cod-sandwich.md) - [Crispy Fried Fish Sandwiches](https://www.trendhunter.com/trends/fish-fry-sandwich.md) - [Cod-Centric QSR Menus](https://www.trendhunter.com/trends/wildcaught-cod.md) - [Elevated QSR Fish Sandwiches](https://www.trendhunter.com/trends/bojangler-deluxe.md) - [Authentic Seasonal Seafood Meals](https://www.trendhunter.com/trends/fish-chips-combo.md) - [Seasonal Springtime Seafood Menus](https://www.trendhunter.com/trends/fish-fry-menu.md) - [Cheesy Bacon Smash Burgers](https://www.trendhunter.com/trends/cheesy-bacon-smashed-boy.md) - [Beer-Battered Fish Tacos](https://www.trendhunter.com/trends/beer-battered-crispy-fish-tacos.md)