# Booze-Slinging Carriers Enjoy a Cold Brewskie Outdoors With the Beeracuda By Matt Ho | Published 2011-04-25 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/beeracuda References: [uncrate](http://uncrate.com/stuff/beeracuda/) & [burton](http://www.burton.com/mens-bags-luggage-packs-beeracuda/246383,default,pd.html) For those who enjoy public drinking -- and lots of it -- the Beeracuda will be your best friend this summer. It looks like a rolled-up yoga mat, but truth be told, the Beeracuda is all about holding a couple [cans of cold ones](https://www.trendhunter.com/trends/puffin-drinkware) when you're headed to the park. The item is insulated, so there's no worries about the beer getting warm overtime. Users can conveniently hold five cans inside and a sixth in a Koozie that's built onto the shoulder sling. So you're pretty much carrying [a six-pack](https://www.trendhunter.com/trends/the-summer-6pack), only you can hide it from judgmental eyes if you're just wandering around town. The Beeracuda is available for purchase at Burton.com. I'd say this bad boy is worth getting; the only downside is that you might have to make frequent trips to the liquor store to stock up. ## Trend Insights (Trend Hunter) - Score: 0.9/10 - Popularity: 13% | Activity: 5% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Outdoor Drinking Accessories:** Disruptive innovation opportunity: Develop innovative and stylish accessories for outdoor drinking that enhance convenience and portability. - **Insulated Beverage Carriers:** Disruptive innovation opportunity: Create advanced, durable, and eco-friendly insulated carriers that keep beverages cold for extended periods of time. - **Stealthy Drinking Solutions:** Disruptive innovation opportunity: Invent discreet and inconspicuous solutions for carrying and concealing alcoholic beverages in public. ### Industries Being Reshaped - **Outdoor & Camping Gear:** Disruptive innovation opportunity: Integrate beverage holders and portable coolers into camping gear to provide customers with all-in-one convenience. - **Food & Beverage Packaging:** Disruptive innovation opportunity: Design compact and reusable packaging solutions that keep beverages cold and offer convenient carrying options. - **Fashion Accessories:** Disruptive innovation opportunity: Collaborate with fashion brands to create trendy and functional accessories that discreetly store beverages for on-the-go consumers. ## Related on Trend Hunter - [Garment-Inspired Drink Holders](https://www.trendhunter.com/trends/puffin-drinkware-the-aloha.md) - [Backpack-Compatible Cooler Bags](https://www.trendhunter.com/trends/cooler-bag.md) - [Cooling Beer Cubes](https://www.trendhunter.com/trends/beercubes1.md) - [Summer Beer Excuse Generators](https://www.trendhunter.com/trends/i-cant.md) - [Seasonal Straw-Made Beer Coolers](https://www.trendhunter.com/trends/beer-bale-cooler.md) - [Coffin-Shaped Beverage Containers](https://www.trendhunter.com/trends/the-casket-cooler.md) - [Can Clip Gadgets](https://www.trendhunter.com/trends/can-clip.md) - [Insulated Drink Holders](https://www.trendhunter.com/trends/puffin-drinkware.md) - [Insulated Tall Can Koozies](https://www.trendhunter.com/trends/tallboy-cooler-cup.md)