# Alcohol Can Collections This 'Beer' Book by Dan Becker and Lance Wilson is Brilliantly Brewtiful By Francis Tiangson | Published 2011-01-14 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/beer References: [coolhunting](http://www.coolhunting.com/culture/beer.php) & [chroniclebooks](http://www.chroniclebooks.com/index/main,book-info/store,books/products_id,9201/title,Beer/) The unique 'Beer' [book documentary](https://www.trendhunter.com/trends/bruz-beers1) by Dan Becker and Lance Wilson chronicles the evolution and development of the simple beer can. Composed of 500 images, this collection represents beer cans from 32 countries and spans seven decades. The 'Beer' book was inspired after Dan Becker and Lance Wilson happened to come upon an extensive [beer collection](https://www.trendhunter.com/trends/range-of-beers) which they decided to photograph and document. The book takes the reader through the timeline of the beer industry, giving a history of the different cans and distributors. Could you imagine chugging from one of these antique cans? ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 74% | Activity: 67% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Craft Beer Revolution:** Craft breweries can explore new can designs and collaborate with artists to create unique and collectible beer can collections. - **Retro Packaging:** Brands can tap into nostalgia by reintroducing vintage beer can designs and packaging to appeal to collectors and enthusiasts. - **Digital Documentation:** Developing digital platforms or apps that allow beer enthusiasts to catalog and share their beer can collections can create new opportunities for community engagement and education. ### Industries Being Reshaped - **Craft Beer:** Craft breweries can leverage the growing interest in beer can collections by creating limited-edition can releases and collaborating with collectors. - **Packaging Design:** Packaging design agencies can help brands develop eye-catching and nostalgic beer can designs that appeal to collectors and tap into the retro trend. - **Digital Technology:** Tech companies can create platforms or apps specifically designed for beer can enthusiasts to catalog, share, and discover new beer cans and collections. ## Related on Trend Hunter - [Limited-Edition Book-Inspired Beers](https://www.trendhunter.com/trends/book-ipa.md) - [Cross-Continental Beer Brewing Documentaries](https://www.trendhunter.com/trends/beer-is-art-campaign.md) - [Horrific Beer-Themed Comics](https://www.trendhunter.com/trends/garage-beer.md) - [Retro-Inspired Beer Cans](https://www.trendhunter.com/trends/bellwoods-brewery.md) - [Collectible Beer Can Stickers](https://www.trendhunter.com/trends/beer-can-label.md) - [Western-Inspired Beer Cans](https://www.trendhunter.com/trends/coors-banquet.md) - [Conceptual Craft Beer Bottles](https://www.trendhunter.com/trends/sour-glass.md) - [Americana Beer Cans](https://www.trendhunter.com/trends/made-of-america.md) - [Expressive Beer Packagings](https://www.trendhunter.com/trends/buqui-bichi-brewery.md)