# Beer-Wine Hybrids Magic Hat's DuVine is a Millennial-Targeted Grape Ale with 51% Beer & 49% Wine By Laura McQuarrie | Published 2019-04-25 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/beer-wine References: [fastcompany](https://www.fastcompany.com/90339453/beer-or-wine-magic-hat-hopes-that-millennials-say-both?utm_source=postup&utm_medium=email&utm_campaign=Fast%20Company%20Daily&position=5&partner=newsletter&campaign_date=04252019) & [magichat.net](https://www.magichat.net/artifactory/whatsontap/) Magic Hat Brewery may be best known for its [floral and fruity](https://www.trendhunter.com/trends/fruit-beer1) No. 9 light ale but it is introducing an innovative new product that has the potential to win over fans of both beer and wine. DuVine is a grape ale that was created after much experimentation with grape-infused beer products. The beer-wine is made with grapes from winemakers near the brewery's Vermont location and boasts 51% beer, 49% wine and an ABV of 7%. A number of other brewers have experimented with Italian grape ales, which are sometimes also called IGAs, but Magic Hat is set to be the first major brewer to have a grape ale in its regular lineup. When it comes to identifying the hybrid product, DuVine can be classified as a malt beverage and slotted into a beverage category that also includes products like spiked seltzers, [hard ciders](https://www.trendhunter.com/trends/tuttavia) and RTD cocktails. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 36% | Activity: 51% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Beer-wine Hybrids:** The trend of beer-wine hybrids presents an opportunity for breweries to attract both beer and wine enthusiasts with unique flavor profiles. - **Grape Ale:** The emergence of grape ales opens up possibilities for breweries to tap into the wine market and offer a new twist on traditional beer. - **Malt Beverages:** The popularity of malt beverages like DuVine allows for the expansion of the beverage category, providing an innovative alternative to other alcoholic drinks. ### Who This Affects Most - **Craft Beer Industry:** Craft breweries can capitalize on the beer-wine hybrid trend by creating unique grape ales to cater to a wide range of consumers. - **Wine Industry:** Winemakers have the opportunity to collaborate with breweries to produce grape ales, bridging the gap between beer and wine and attracting new wine enthusiasts. - **Alcoholic Beverage Industry:** The emergence of malt beverages like DuVine presents disruptive innovation opportunities within the alcoholic beverage industry, providing consumers with exciting new options. ## Related on Trend Hunter - [Beer-Cider Hybrids](https://www.trendhunter.com/trends/apple-crisp-ale.md) - [Rose-Inspired Sour Beers](https://www.trendhunter.com/trends/roseinspired-sour-beer.md) - [Grape-Apple Ciders](https://www.trendhunter.com/trends/appinette.md) - [Fruit Juice-Infused Beers](https://www.trendhunter.com/trends/juice-aisle-pale-ale.md) - [Alcoholic Grape Varieties](https://www.trendhunter.com/trends/alcoholic-grapes.md) - [Dip-Hopped Hazy IPAs](https://www.trendhunter.com/trends/diphopped-hazy-ipa.md) - [Grapefruit-Laced Double IPAs](https://www.trendhunter.com/trends/grapefruitlaced-double-ipa.md) - [Lemonade-Infused Wines](https://www.trendhunter.com/trends/lemonade-stand-at-main-vine.md) - [AI-Blended Wines](https://www.trendhunter.com/trends/von-stiehl-winery.md)