# Relaxed Wine Bottles This Beer Wine Bottle Disguises Itself as an Unpretentious Drink By Laura McQuarrie | Published 2014-09-19 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/beer-wine-bottle References: [packagingoftheworld](http://www.packagingoftheworld.com/2014/09/dada-sparkling-wine.html) & [keumyang](http://www.keumyang.com/) Wine and wine-drinking is notorious for seeming a little bit pretentious, but this 'DADA' beer wine bottle makes it known that it's time to party. The DADA bottles have pop-off caps that take inspiration from beer bottles, along with their smaller size. Labels on the wine bottles are quite simple and adopt a [champagne-like coloring](https://www.trendhunter.com/trends/dom-prignon-and-jeanmichel-basquiat) that still shows the upscale nature of the product. The name of the wine comes from the [non-art movement Dadaism](https://www.trendhunter.com/trends/absolut-haring-artist-edition-bottle), which is fitting because the product is presented like a non-wine. Around the top of the bottle necks is a label that communicates how short life is and how it is meant to be enjoyed, celebrating DADA as a true party wine. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 32% | Activity: 58% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **DADA Wine:** Disruptive innovation opportunity: Explore the market for non-traditional wine packaging and marketing that appeals to a younger, less pretentious audience. - **Beer-inspired Wine:** Disruptive innovation opportunity: Bridge the gap between beer and wine by creating wine products that adopt the casual and approachable image of beer. - **Upscale Simplicity:** Disruptive innovation opportunity: Develop wine packaging designs that convey sophistication and quality while still maintaining a minimalistic and unpretentious aesthetic. ### Sectors Adopting This - **Alcoholic Beverages:** Disruptive innovation opportunity: Introduce innovative packaging concepts and branding strategies to redefine the wine industry and attract younger consumers. - **Packaging Design:** Disruptive innovation opportunity: Collaborate with wineries to create unique and eye-catching wine bottle designs that appeal to a broader consumer base. - **Marketing and Advertising:** Disruptive innovation opportunity: Implement creative marketing campaigns and messaging that challenge the traditional perceptions and stereotypes associated with wine drinking. ## Related on Trend Hunter - [Conceptual Craft Beer Bottles](https://www.trendhunter.com/trends/sour-glass.md) - [Provocative Can Designs](https://www.trendhunter.com/trends/provocative-can-design.md) - [Nostalgic Game-Inspired Wine Bottles](https://www.trendhunter.com/trends/finca-de-la-rica.md) - [Psychedelic Canned Wines](https://www.trendhunter.com/trends/waves-wines.md) - [Quirky Paper Wine Bottles](https://www.trendhunter.com/trends/ugly-duck.md) - [Upcycled Low-Alcohol Beverages](https://www.trendhunter.com/trends/upcycled-lowalcohol-beverage.md) - [Label-Less Wine Bottles](https://www.trendhunter.com/trends/crate-by-fourth-wave-wines.md) - [Supercar-Inspired Wine Bottles](https://www.trendhunter.com/trends/taron-wine-bottle-designs.md) - [Aluminum Sparkling Wine Bottles](https://www.trendhunter.com/trends/ceci-1938.md)