# Battling Booze Infographics This Infographic Examines the Popularity of Beer vs Wine By Laura McQuarrie | Published 2013-10-16 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/beer-vs-wine References: [financesonline](http://financesonline.com/beer-vs-wine/) The beer vs wine debate is an age old one and this infographic takes a look at the numbers behind both of these popular alcoholic beverages. Whether you prefer one over the other, or like to enjoy both, this Finances Online wine and beer infographic points out the most winning features of each drink. The graphic looks at popularity based on several factors like sales, consumption and top brands across the globe. Most notably in 2012, the consumption of beer vs wine in the United States was nearly split down the middle as a result of the [choices of younger Americans](https://www.trendhunter.com/trends/vinarchy) and minorities. Wine is known for its antioxidant benefits and this graphic presents other statistics which may come as a shock, like the health benefits that drinking beer can offer. No matter your drink of choice, this infographic will surely provide some interesting facts to bring up over your next glass of wine or bottle of beer. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 31% | Activity: 48% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Beer Vs Wine Popularity:** Opportunity for disruptive innovation in developing new marketing and pricing strategies for either beer or wine based on the popularity statistics. - **Health Benefits of Beer and Wine:** Opportunity for disruptive innovation in creating new products or marketing campaigns for beer or wine that highlight their respective health benefits. - **Consumption Trends Among Younger Americans and Minorities:** Opportunity for disruptive innovation in creating targeted marketing campaigns or products that cater to younger Americans and minorities' unique consumption patterns. ### Who This Affects Most - **Alcohol Industry:** Opportunity for disruptive innovation in developing new, innovative beer or wine products, marketing campaigns and pricing strategies to compete in the market. - **Health and Wellness Industry:** Opportunity for disruptive innovation in creating new products, services and marketing campaigns that focus on the health benefits of beer and wine. - **Marketing Industry:** Opportunity for disruptive innovation in creating new strategies, targeted campaigns and approaches to effectively reach and communicate with younger Americans and minorities to promote beer or wine. ## Related on Trend Hunter - [Sports-Themed Wine Campaigns](https://www.trendhunter.com/trends/stella-rosa-wines1.md) - [Elevated Wine Waters](https://www.trendhunter.com/trends/boutique-wine-water.md) - [Wine Personality Test Kits](https://www.trendhunter.com/trends/wine-personality-test.md) - [Low-ABV Wine Ranges](https://www.trendhunter.com/trends/nice-session-wines.md) - [Interactive Wine Platforms](https://www.trendhunter.com/trends/sharevino.md) - [Nostalgic Game-Inspired Wine Bottles](https://www.trendhunter.com/trends/finca-de-la-rica.md) - [Low-Alcohol Canned Wines](https://www.trendhunter.com/trends/tuttavia.md) - [Approachable NA Wines](https://www.trendhunter.com/trends/relax-alcohol-removed-wines.md) - [Moderate Drinking Campaigns](https://www.trendhunter.com/trends/the-magic-of-moderate-drinking.md)