# Drinkware-Inspired Typography Beer Type is a Typeface Created Out of a Variety of Beer Mugs By Alyson Wyers | Published 2014-06-17 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/beer-type References: [designtaxi](http://designtaxi.com/news/366495/A-Fun-Typeface-Inspired-By-Beer-Mugs-And-Glasses/) & [behance.net](https://www.behance.net/gallery/17218879/Beer-type) Beer Type is a playful typography inspired by the range in shapes of beer mugs and glasses. Based out of Sao Paulo, Brazil, designer Rogerio Oliveira created the typeface using the outlines of [beer glassware](https://www.trendhunter.com/trends/podio-cup) such as flutes and mugs. Consisting of bright yellow lettering, the alphabet is printed on a black poster to make the typeface stand out. To explain how Beer Type was conceived, Oliveira also compiled a chart of the different styles of drinkable dishware he used to create this [boozy typography](https://www.trendhunter.com/trends/cheetos-other-hand-font). The entire thing is written in Portuguese, but he appears to have been inspired by 11 different glass styles, its contents ranging from Guinness to [Hoegaarden](https://www.trendhunter.com/trends/budweiser-beats). If you are a big beer drinker and into design, Beer Type is definitely worth checking out. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 40% | Activity: 47% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: South America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Typography-inspired Drinkware:** Opportunity for designers to create unique typeface based on drinkware shapes and styles. - **Product Line Extension with Novelty Typography:** Chance for companies to expand their product line with typography-inspired merchandise, such as mugs, posters, and T-shirts. - **Combining Interests in Design and Beverage:** Emerging trend of combining design and beverage interests to create unique, interesting products and experiences. ### Who This Affects Most - **Food and Beverage:** Opportunity for breweries and bars to create merchandise with typography-inspired designs to attract more customers and increase sales. - **Graphic Design:** Chance for designers to create new typeface styles and designs, opening up a new market for customized typography. - **Art and Merchandise:** Emerging trend of combining art and merchandise, resulting in unique and interesting products for customers. ## Related on Trend Hunter - [Conceptual Craft Beer Bottles](https://www.trendhunter.com/trends/sour-glass.md) - [Typography-Inspired Lifestyle Collections](https://www.trendhunter.com/trends/house-industries.md) - [Dynamic Typeface-Like Chairs](https://www.trendhunter.com/trends/orma-chair.md) - [Retro-Inspired Beer Cans](https://www.trendhunter.com/trends/bellwoods-brewery.md) - [Perfect-Pour Beer Glasses](https://www.trendhunter.com/trends/perfect-3way-glass.md) - [Typography Food Campaigns](https://www.trendhunter.com/trends/pumpui.md) - [Perfect Sound-Producing Drinkware](https://www.trendhunter.com/trends/perfect-cheers.md) - [Modular Typography Stamp Kits](https://www.trendhunter.com/trends/modular-typography-stamp-set.md) - [Modular Typography Stamp Sets](https://www.trendhunter.com/trends/blockface.md)