# Beer Trend Report Explore Major Factors Influencing Ales and Stouts By Taylor Keefe | Published 2012-03-15 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/beer-trend-report References: [trendreports](http://www.trendreports.com/research/beer) A renaissance in the beer industry is underway, as craft beers and microbreweries compete for consumer affection with the likes of Budweiser, Molson, Heineken and Coors Light. Not only is the craft beer revolution creating change, there is also a movement in beer packaging, with a multitude of creative designs and eccentric styles popping up in recent months. With 144 PRO Trends and 1,291 samples of research, the [Beer Trend Report](http://www.trendreports.com/research/beer) is essential for beer marketers and advertisers. Featuring topics like *Portable Boozing*, *Home Brew* and *Creative Alcobranding*, our report generates content from the collective insight of a worldwide network of beer drinkers, giving users a clearer perspective from the point of view of today's stout-lovers. ## Trend Insights (Trend Hunter) - Score: 1.0/10 - Popularity: 7% | Activity: 16% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Craft Beer Renaissance:** There are opportunities for established beer companies to create their own lines of craft beers. - **Innovative Beer Packaging:** There is a need for companies to explore creative beer packaging designs and eccentric styles. - **Home Brewing Movement:** There is an opportunity for businesses to offer a platform and resources for the growing home brewing community. ### Sectors Adopting This - **Alcohol and Beverage:** Businesses in this industry can explore the creation of their own lines of craft beers. - **Packaging and Design:** Businesses in this industry can leverage the growing demand for creative beer packaging designs and styles. - **Retail and E-commerce:** Businesses in this industry can tap into the rising trend of home brewing by providing a platform and resources for the community. ## Related on Trend Hunter - [Conceptual Craft Beer Bottles](https://www.trendhunter.com/trends/sour-glass.md) - [Cross-Continental Beer Brewing Documentaries](https://www.trendhunter.com/trends/beer-is-art-campaign.md) - [Artistic Beer Packaging](https://www.trendhunter.com/trends/core-legends.md) - [Curated Craft Beer Stores](https://www.trendhunter.com/trends/craft-beer-stores.md) - [Craft-Style Non-Alcoholic Beers](https://www.trendhunter.com/trends/craftstyle-nonalcoholic-beers.md) - [Low-Calorie Non-Alcoholic Brews](https://www.trendhunter.com/trends/partake-brewing.md) - [Senior-Targeted Beers](https://www.trendhunter.com/trends/becks-70.md) - [Expressive Beer Packagings](https://www.trendhunter.com/trends/buqui-bichi-brewery.md) - [Sober Craft Beer Collections](https://www.trendhunter.com/trends/nonalcoholic-craft-beer.md)