# Beer-Centric Hotel Packages JW Marriott Chicago's Beer Travel Package is Heaven for Beer Lovers By Laura McQuarrie | Published 2014-07-18 | World Source: Trend Hunter, https://www.trendhunter.com/trends/beer-travel References: [luxurylaunches](http://luxurylaunches.com/hotels_and_resorts/beer-lovers-rejoice-jw-marriott-chicago-offers-exclusive-beer-package-for-weekend-stays.php) & [marriott](http://www.marriott.com/specials/mesOffer.mi?marrOfferId=862843&displayLink=true) In partnership with [Lagunitas Brewing Company](https://www.trendhunter.com/trends/cool-tricks-ipl), the JW Marriott Chicago is offering a unique beer travel incentive, aptly named the 'Beercation Package.' The package will be exclusively available Thursdays through Sundays until September 7th, with pricing beginning at $284 per night. Guests who take advantage of this package will be treated to a variety of Lagunitas craft brews in their suite, receive [complimentary transportation](https://www.trendhunter.com/trends/complimentary-beers) through [Uber](https://www.trendhunter.com/trends/goget-product-event) to and from the brewery and taproom and will be able to partake in a tour and a tasting at Lagunitas Chicago. Upon departing, guests will receive a sendoff with a signature Lagunitas mason jar. Since Chicago is full of breweries, this experience will offer tons of reasons for beer drinkers to clink their glasses together in celebration. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 28% | Activity: 70% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) > [Travel](https://www.trendhunter.com/travel) ## Key Themes ### What's Driving This Trend - **Beer Travel Packages:** Creating beer-themed travel packages for beer lovers, providing unique experiences and incentives. - **Craft Brewery Collaborations:** Partnering with craft breweries to offer exclusive promotions, tours, and tasting experiences. - **Brewery Tourism:** Capitalizing on the growing popularity of visiting breweries and offering tailored travel packages and experiences. ### Who This Affects Most - **Hospitality:** Hotels and resorts can offer beer-centric travel packages to attract beer enthusiasts and create unique experiences. - **Craft Beer:** Craft breweries can collaborate with hotels and resorts to create exclusive promotions and experiences for beer lovers. - **Tourism:** Travel agencies and tourism companies can tap into the growing trend of brewery tourism by offering specialized beer travel packages and experiences. ## Related on Trend Hunter - [Sessionable Beer Variety Packs](https://www.trendhunter.com/trends/beer-variety-packs.md) - [Retro Beer Branded Motels](https://www.trendhunter.com/trends/pabst-the-place.md) - [DIY-Style Vacation Offerings](https://www.trendhunter.com/trends/diystyle-vacation.md) - [Immersive Tequila-Inspired Getaways](https://www.trendhunter.com/trends/ultimate-margarita-season.md) - [Grand American Tours](https://www.trendhunter.com/trends/american-eurotrip.md) - [Localized Hotel Offerings](https://www.trendhunter.com/trends/live-local-stay-w.md) - [Cinema-Inspired Hotel Packages](https://www.trendhunter.com/trends/room-package.md) - [Beer-Infused Pizza Sauces](https://www.trendhunter.com/trends/wrigley-field.md) - [Virtual Craft Beer Tastings](https://www.trendhunter.com/trends/beer-tasting-experience.md)