# Virtual Craft Beer Tastings NCBC & Spyglass Created an Exclusive Beer Tasting Experience with VR By Laura McQuarrie | Published 2023-02-09 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/beer-tasting-experience References: [prnewswire](https://www.prnewswire.com/news-releases/north-coast-brewings-immersive-tasting-experience-in-virtual-reality-301742587.html) & [northcoastbrewing](https://northcoastbrewing.com/)  North Coast Brewing Company (NCBC) partnered with Spyglass to develop and distribute an innovative [virtual craft beer tasting experience](https://www.trendhunter.com/trends/remote-tasting-room) featuring four beloved brews: Scrimshaw Pilsner, PranQster Belgian Style Golden Ale, Old Rasputin Russian Imperial Stout and the all-new Pacific Magic IPA. The virtual experience led by Brewmaster Chuck Martins involves access to the Spyglass Meta Quest app, plus a [tasting kit of four 12-ounce beers](https://www.trendhunter.com/trends/athome-seance-kit) and four custom-designed coasters. As part of the experience, beer lovers will get to have a tasting like never before as they appreciate views of the coastline of Fort Bragg, California captured via a drone. The virtual tour also includes a stop at Fortunate Farm, NCBC's partner in a Carbon Farming project. Due to the nature of this virtual beer tasting experience, a Meta [Quest 2](https://www.trendhunter.com/trends/vertical-stand) system is required to enjoy it to the fullest. ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 67% | Activity: 80% | Freshness: 14% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Multimedia](https://www.trendhunter.com/multimedia) ## Key Themes ### Key Themes Behind This Trend - **Virtual Beer Tasting:** The trend of virtual beer tasting experiences is being popularized by NCBC and Spyglass through a Meta Quest 2 system, allowing for unique tasting experiences to be enjoyed from home. - **Drone-enabled Experiences:** The use of drones to capture scenic views is a growing trend in the virtual experience industry, as demonstrated in NCBC and Spyglass's beer tasting experience. - **Carbon Farming Partnerships:** Partnerships with sustainable farms, like NCBC's partnership with Fortunate Farm for Carbon Farming, is a trend in the craft beer industry that emphasizes environmental responsibility and collaboration. ### Where This Applies - **Craft Beer:** Virtual beer tasting experiences present an opportunity for craft beer companies to differentiate themselves and expand their reach beyond traditional in-person events. - **Virtual Experience:** The virtual experience industry is gaining traction as more companies look for ways to create immersive brand experiences online. - **Drone Technology:** The use of drones to capture footage for virtual experiences is an emerging industry trend that is transforming the way people explore and engage with their surroundings. ## Related on Trend Hunter - [Interactive Whiskey Tasting Kits](https://www.trendhunter.com/trends/bevridge.md) - [Exclusive Virtual Beers](https://www.trendhunter.com/trends/heineken-silver.md) - [Virtual Oil Tasting Experiences](https://www.trendhunter.com/trends/virtual-tasting-experience.md) - [Board Game Beers](https://www.trendhunter.com/trends/herd-mentality-ipa.md) - [Adventure-Ready AR Wines](https://www.trendhunter.com/trends/bandit-wines.md) - [AI-Enhanced Tasting Kits](https://www.trendhunter.com/trends/diageo-flavorprintconnect.md) - [VR Tequila Experiences](https://www.trendhunter.com/trends/don-julio-apple-vision-pro.md) - [Remote Tasting Rooms](https://www.trendhunter.com/trends/remote-tasting-room.md) - [Curated Beer Pre-Order Programs](https://www.trendhunter.com/trends/preorder-program.md)