# Lottery Beer Taps Carlsberg Turned Bar Taps into Controllers for an Interactive In-Pub Game By Laura McQuarrie | Published 2015-01-29 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/beer-taps References: [creativecriminals](http://creativecriminals.com/carlsberg/interactive-beer-tap) & [carlsberg](http://www.carlsberg.com/flash.html) Taking inspiration from bars being hubs for social activity, [Carlsberg](https://www.trendhunter.com/trends/taxi-driver) created [beer taps](https://www.trendhunter.com/trends/la-fontana-di-peroni) that were able to bring people together in another way. Customers were encouraged to take photos of themselves and post them to [Instagram](https://www.trendhunter.com/trends/bud-light-x-traeger-grills) with the #BarBandits tag, which was connected to a TV screen hosting a game in the bar. Each time the Carlsberg beer tap was used, it acted like the arm of a lottery machine, setting off an animation on screen to have three identical Instagram photos show up on the screen of the TV. When three matching photos showed up on-screen, the Instagram user was able to claim a free Carlsberg beer at the bar. Naturally, with more people in the bar taking pictures, the chances of winning get slimmer, but it'd still be fun to play. ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 38% | Activity: 96% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Interactive In-pub Games:** Bars can create interactive in-pub games by using technology and social media platforms to encourage customer engagement. - **Social Media Marketing Integration:** Brands can integrate social media into their marketing campaigns by tapping into user-generated content and incentivizing customers to engage with their products or services through custom hashtags. - **Gamification of Drinking Experience:** Brands can gamify the drinking experience by using technology to create interactive games or experiences that incentivize customers to engage with their products or services in a fun and unique way. ### Where This Applies - **Beverage Industry:** Beverage companies can enhance customer experiences by creating interactive games or experiences that incentivize customers to engage with their products in a fun and unique way. - **Hospitality Industry:** Bars, restaurants, and other hospitality businesses can enhance customer experiences by leveraging technology to create interactive games or experiences that incentivize customer engagement and social media sharing. - **Advertising Industry:** Advertisers can leverage technology and social media platforms to create innovative campaigns that encourage customer engagement and user-generated content while promoting their products or services. ## Related on Trend Hunter - [Beer-Dispensing Guitar Machines](https://www.trendhunter.com/trends/slay-to-pay.md) - [Automated Beer Stations](https://www.trendhunter.com/trends/trust-bars.md) - [Self-Service Beer Taprooms](https://www.trendhunter.com/trends/beer-taproom.md) - [Virtual Pub Museums](https://www.trendhunter.com/trends/heineken-pub-museums.md) - [AI-Powered Beverage Dispensers](https://www.trendhunter.com/trends/pubinno-1.md) - [AI Beer Vending Machines](https://www.trendhunter.com/trends/beer-vending-machines.md) - [Board Game Beers](https://www.trendhunter.com/trends/herd-mentality-ipa.md) - [Molecular Beer Printers](https://www.trendhunter.com/trends/molecular-beer-printer.md) - [Taxi Driver-Centric Branded Events](https://www.trendhunter.com/trends/taxi-driver.md)