# Artillery Style Beer Displays This Guinness Beer Tank Brings Out the Big Guns By Michael Baxter | Published 2014-02-25 | Unique Source: Trend Hunter, https://www.trendhunter.com/trends/beer-tank References: [theberry](http://theberry.com/2013/03/04/cool-pics-for-your-face-24-photos/cool-things-6/) & [guinness](http://www.guinness.com/en-ca/) This beer tank is truly beyond description. As far as point of sale displays go, this [Guinness beer tank](https://www.trendhunter.com/trends/ukrainian-spirit) is one of the most original and amazing displays out. The beer tank display uses all different products from Guinness to make up a giant tank display of Guinness goodness. The wheels are made of [kegs of varying sizes](https://www.trendhunter.com/trends/athome-beer-keg-machine) and the treads are made of a poster surrounding the kegs. The body is geometrically very close to an actual tank and is made up of cases of Guinness products. The entrance where there would typically be a hatch is made of a barrel and the all-important cannon is made of a black tube with [Guinness branding](https://www.trendhunter.com/trends/guinness-x-lazy-oaf-collection) on it. If they were looking to show that Guinness is a force to be reckoned with, they certainly accomplished their goal. ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 69% | Activity: 92% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Unique](https://www.trendhunter.com/unique) > [Bizarre](https://www.trendhunter.com/bizarre) ## Key Themes ### What's Driving This Trend - **Brand Experience Marketing:** Creating immersive displays and experiences like the Guinness beer tank can enhance brand awareness and loyalty. - **Event Marketing:** Bringing the Guinness beer tank to festivals and events provides a unique and unforgettable experience for attendees. - **Sustainability in Retail Design:** Using upcycled or recycled materials to create eye-catching displays, such as the kegs and cases used in the Guinness beer tank, can demonstrate a commitment to sustainability and eco-friendliness. ### Who This Affects Most - **Alcohol and Beverage:** Breweries and other alcohol companies can utilize creative point of sale displays like the Guinness beer tank to attract customers and differentiate themselves from competitors. - **Event Planning:** Event planners can leverage unique displays and experiences like the Guinness beer tank to set their events apart and increase attendance and engagement. - **Retail Design:** Designers and architects can incorporate sustainability and innovation into their retail designs by utilizing upcycled materials and creating immersive experiences like the Guinness beer tank. ## Related on Trend Hunter - [Ultrasonic At-Home Beer Dispensers](https://www.trendhunter.com/trends/guinness-microdraught-20.md) - [Personalized Pint Pop-Ups](https://www.trendhunter.com/trends/world-of-guinness.md) - [Reimagined Classic Beer Campaigns](https://www.trendhunter.com/trends/a-lovely-day.md) - [Grill-Inspired Beer Dispensers](https://www.trendhunter.com/trends/miller-lite-big-green-kegg.md) - [Irish Stout Campaigns](https://www.trendhunter.com/trends/guinness-unveiled.md) - [Pint-Imprinting Snow Boots](https://www.trendhunter.com/trends/guinness-foot-pints.md) - [Digital Beer-Pouring Fireplaces](https://www.trendhunter.com/trends/miller-lites.md) - [Alcoholic Cold-Brew Coffee Drinks](https://www.trendhunter.com/trends/cold-brew-coffee-beer.md) - [Cookie-Supported Beer Campaigns](https://www.trendhunter.com/trends/levain-bakery1.md)