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# Beer Spas in Europe

By Angela Lowe | Published 2006-05-01 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/beer-spas-in-europe
References: [gushmagazine](http://www.gushmagazine.com/article/beer-spas/) & [luxist](http://www.luxist.com/2006/05/01/beer-spas/)

During the last decade, beer spas have opened in Austria, Germany and the Czech Republic. They claim to promote health, wellness and the chance to [bathe in your favorite drink](https://www.trendhunter.com/trends/bathorium-value-bundles). The spas not only offer a tub of their brew to soak in, but [facials](https://www.trendhunter.com/trends/schloss-zermatt-hotel) as well. The treatments start from $55. Maybe now boyfriends will actually start going to spas with their girlfriends.

**Implications** - In regards to pampering, the more bizarre the treatment is, the more likely people will buy into it. This is because unconventional products are believed to work and provide health benefits. Ideas such as beer spas have become extremely popular amongst the beauty-conscious consumers as they want to try anything to resist aging.

## Trend Insights (Trend Hunter)

- Score: 4.9/10
- Popularity: 79% | Activity: 59% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### Why This Trend Is Growing

- **Beer Spas:** The rise of beer spas in Europe presents opportunities for businesses to innovate in the wellness industry by offering unique spa experiences while promoting the health benefits of beer.
- **Unconventional Spa Treatments:** Unconventional spa treatments are gaining popularity as consumers seek out unique experiences and believe in the health benefits of unconventional products.
- **Anti-aging Spa Treatments:** Consumers are looking for spa treatments that promote anti-aging, and beer spas offer an opportunity for businesses to tap into this demand with their unique facial treatments.

### Industries Being Reshaped

- **Wellness Industry:** The popularity of beer spas in Europe presents opportunities for businesses in the wellness industry to introduce unique spa experiences that promote health benefits.
- **Beauty Industry:** Unconventional spa treatments like beer spas have become popular in the beauty industry as consumers seek out unique experiences to try anything to resist aging.
- **Alcohol Industry:** Beer spas offer an opportunity for businesses in the alcohol industry to expand their brand into the wellness and beauty markets by promoting the health benefits of beer.

## Related on Trend Hunter

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- [Beer-Branded Skin Creams](https://www.trendhunter.com/trends/heineken-silvers.md)
- [Cheese-Themed Luxury Spas](https://www.trendhunter.com/trends/wedgewater-spa.md)
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- [Pizza-Themed Spas](https://www.trendhunter.com/trends/pizza-spa.md)
- [Beer Can Face Rollers](https://www.trendhunter.com/trends/chill-face-roller.md)
- [Scotland-Themed Spa Treatments](https://www.trendhunter.com/trends/hot-stone-massage.md)
- [Self-Care Spa Parties](https://www.trendhunter.com/trends/lush-spa-parties.md)
- [Luxury Icelandic Hotels](https://www.trendhunter.com/trends/the-reykvjavik-edition.md)