# Seasonal Beer Slushies Bay Canon's Double IPA and Hibiscus Frose Drinks are Summer-Ready By Jana Pijak | Published 2020-04-07 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/beer-slushies References: [thatssotampa](https://thatssotampa.com/bay-cannon-debuts-beer-slushees/) & [baycannon](https://www.baycannon.com/about) Tampa-based craft brewery Bay Canon released a seasonal menu of beer slushies last summer, with two exclusive flavors offered. The signature flavors included Double [IPA](https://www.trendhunter.com/trends/watermelon-double-ipa) and Hibiscus Frose beverages that were available to patrons all summer long. Bay Canon's craft beer slushies were available to patrons on tap and spotlight two beer varieties -- while its Double IPA targeted fans of [stronger flavor profiles](https://www.trendhunter.com/trends/big-mango-beer-hug), its Hibiscus Froze option was fruitier and lighter. Thanks to the ongoing popularity of frozen soda and juice beverages, the formula is being adapted by alcohol brands. In addition to a rise in frozen wine beverages and premium cocktails, [frozen beer slushies](https://www.trendhunter.com/trends/peroni-italian-beer-ice) are also gaining praise from consumers seeking a new take on alcoholic refreshments during warm months. ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 16% | Activity: 32% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Craft Beer Slushies:** Craft breweries are innovating by offering beer slushies, combining the popularity of frozen beverages with the unique flavors of craft beer. - **Frozen Alcoholic Drinks:** Alcohol brands are capitalizing on the growing trend of frozen beverages by introducing frozen wine, premium cocktails, and beer slushies. - **Summer Refreshments Innovation:** Consumers are seeking new, refreshing alcoholic options during warm months, leading to the rise in popularity of frozen wine, cocktails, and beer slushies. ### Who This Affects Most - **Craft Beer Industry:** Craft breweries can tap into the trend of beer slushies to offer unique and refreshing options to their customers, attracting new consumers and increasing sales. - **Alcohol Beverage Industry:** Alcohol brands can embrace the trend of frozen drinks, such as beer slushies, to cater to consumer demands for innovative and refreshing alcoholic choices, creating new revenue streams. - **Hospitality Industry:** Hotels, bars, and restaurants can introduce beer slushies as part of their summer drink menus, offering customers unique and refreshing options that set them apart from the competition. ## Related on Trend Hunter - [Hard Slush Beverages](https://www.trendhunter.com/trends/sonic-hard-slush.md) - [Italian Ice-Inspired Beers](https://www.trendhunter.com/trends/fruity-beer.md) - [Beer-Inspired Ice Creams](https://www.trendhunter.com/trends/the-brewers-series.md) - [RTD Alcoholic Slushees](https://www.trendhunter.com/trends/sonic-hard-southern-sweet-tea.md) - [Rose-Inspired Sour Beers](https://www.trendhunter.com/trends/roseinspired-sour-beer.md) - [Zesty Summer-Inspired Beers](https://www.trendhunter.com/trends/snocone-lemon-lime.md) - [Blended Summertime Beverage Menus](https://www.trendhunter.com/trends/frozen-beverages.md) - [Throwback Hard Lemonades](https://www.trendhunter.com/trends/mikes-hard-freeze.md) - [Full-Flavored Hard Iced Teas](https://www.trendhunter.com/trends/fullflavored-hard-iced-tea.md)