# Hobbyist Beer Shops 'BottleDog' Sells DIY Brewing Tools and Ready-Made Beer By Laura McQuarrie | Published 2016-01-14 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/beer-shop References: [brewdog](https://www.brewdog.com/bars/uk/bottledog) [BrewDog](https://www.trendhunter.com/trends/brewdog-1) recently opened 'BottleDog,' a new beer shop in London that makes it easier for people in the city to access take-home beer. The shop specializes in carrying [craft beer in bottles and cans](https://www.trendhunter.com/trends/brewdog-beers), plus it even has a station where growlers can be filled on-demand. BottleDog urges consumers to forget what they know about "dusty, dimly-lit off licences stockpiling beers of varying provenance." In addition to stocking more than 250 beers from guest breweries, the store is also a space where consumers can pick up a variety of [brewing equipment, ingredients and knowledge](https://www.trendhunter.com/trends/diy-beverages) from the store's staff. This unusual format of the store makes it like a hybrid of a traditional liquor store and a brewery. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 46% | Activity: 32% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Do-it-yourself Beer Brewing:** Opportunities for companies to develop products and services that enable consumers to brew their own craft beer at home. - **Hybrid Retail Spaces:** Disruptive innovation opportunities for businesses to combine traditional retail establishments with experiential spaces, encouraging consumers to spend time learning about and purchasing products that align with their passions. - **Craft Beer Market:** Expanding opportunities for companies to cater to the growing consumer demand for new and unique craft beer offerings and experiences. ### Sectors Adopting This - **Food and Beverage:** Companies in this industry could start offering brewing classes and selling DIY brewing equipment and ingredients alongside ready-made beer products. - **Retail:** There is an opportunity for brick and mortar retail stores to incorporate interactive experiences into their stores, building customer loyalty through education and personalized service. - **Hospitality:** Hotels and event spaces could take advantage of the popularity of craft beer by offering unique beer-centric experiences, such as beer tastings, food pairings and on-site brewing classes. ## Related on Trend Hunter - [Online Bottled Cocktail Shops](https://www.trendhunter.com/trends/homeboy.md) - [Brewery-Backed Dog Merchandise](https://www.trendhunter.com/trends/brewdog-1.md) - [Brew-Inspired Pantry Products](https://www.trendhunter.com/trends/brewdog-kitchen.md) - [Dog-Friendly Bone Broth Cans](https://www.trendhunter.com/trends/crafty-beasts-brewing-company.md) - [Artistic English Beer Breweries](https://www.trendhunter.com/trends/hog-brew.md) - [Conceptual Craft Beer Bottles](https://www.trendhunter.com/trends/sour-glass.md) - [Self-Service Beer Taprooms](https://www.trendhunter.com/trends/beer-taproom.md) - [Smart Beer Makers](https://www.trendhunter.com/trends/smart-beer-maker.md) - [Retailer-Exclusive Craft Beers](https://www.trendhunter.com/trends/brooklyn-brewery-and-tesco.md)