# Compelling Beer Stands This Beer Retail Display for Dos Equis is an Effective In-Store Ad By Rebecca Byers | Published 2015-03-24 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/beer-retail-display References: [behance.net](https://www.behance.net/gallery/622775/floorstand-dosequis) A playful visualization of the brand's double 'X' moniker, this beer retail display for [Dos Equis](https://www.trendhunter.com/trends/go-for-dos) is a vibrant way to make a mark in-store. The Mexican beer brand's dynamic color scheme combined with the curvature of the display leads for an intriguing, dizzying method of displaying the selection of Dos Equis types. Given the curved nature of the floorstand, the shopper is invited to do walk around it, extending themselves a full view of the X-shaped display. This in itself is impressive and relevant, since busy shoppers are constantly being inundated with plenty of in-store distractions fighting for their attention. This visually stimulating beer retail display is an out-of-the-box approach to a conventional [point of purchase floorstand](https://www.trendhunter.com/trends/enofilo) that was designed by Mexico City-based graphic designer Daniel Coello. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 59% | Activity: 46% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Dynamic Retail Displays:** Exploring visually stimulating and interactive retail displays that capture shoppers' attention and enhance brand visibility. - **Curved Floorstands:** Incorporating curved floorstands in retail spaces to create a unique and immersive shopping experience. - **Brand Visualization:** Utilizing creative brand visualizations in retail displays to enhance brand recognition and consumer engagement. ### Who This Affects Most - **Alcohol Retail:** Discovering new ways to attract customers and showcase beer brands in retail environments. - **Graphic Design:** Exploring innovative graphic design concepts and techniques for creating captivating retail displays. - **Marketing and Advertising:** Leveraging visually appealing displays to advertise and promote products in-store. ## Related on Trend Hunter - [Expressive Beer Packagings](https://www.trendhunter.com/trends/buqui-bichi-brewery.md) - [Interactive Beer Giveaways](https://www.trendhunter.com/trends/go-for-dos.md) - [Back-Row Beer Campaigns](https://www.trendhunter.com/trends/back-rack-hack.md) - [Artistic Mexican Beer Campaigns](https://www.trendhunter.com/trends/ni-perdon-ni-permiso.md) - [Eye-Catching Low-Calorie Beers](https://www.trendhunter.com/trends/lowrise.md) - [Retro-Inspired Beer Cans](https://www.trendhunter.com/trends/bellwoods-brewery.md) - [Modular Retail Frameworks](https://www.trendhunter.com/trends/espacio-gdl-store.md) - [Conceptual Craft Beer Bottles](https://www.trendhunter.com/trends/sour-glass.md) - [Artistic Libation Campaigns](https://www.trendhunter.com/trends/paint-your-pint-competition.md)