# Self-Serve Pub Bars The 'Pay @ Pump' Beer Pump is a Self-Checkout for Pubs By Michael Hemsworth | Published 2016-12-16 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/beer-pump References: [newatlas](http://newatlas.com/barclaycard-pay-pump-contactless-beer-pump/46997/) & [home.barclaycard](https://www.home.barclaycard/media-centre/press-releases/barclaycard-launches-worlds-first-contactless-beer-pump.html) Anyone who has waited behind someone who is making a big order at the bar will appreciate the 'Pay @ Pump' beer pump as being an effective way to help streamline the ordering experience. Designed by Barclaycard, the 'Pay @ Pump' system works by enabling customers to order their drink, pay and receive it themselves without having to rely on the bartender for service. The entire experience is purported to take just 60-seconds flat, which is far lower than the average 12-minutes that bar-goers can sometimes wait during the holiday season to get a drink the old-fashioned way. The 'Pay @ Pump' beer pump is a prototype that was tested and installed at Henry's Cafe and Bar in London around the Piccadilly area. ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 73% | Activity: 80% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Self-serve Ordering:** The 'Pay @ Pump' beer pump introduces self-serve ordering for a faster and more efficient bar experience. - **Streamlined Bar Service:** The 'Pay @ Pump' beer pump streamlines the ordering process by eliminating the need for bartenders, reducing wait times significantly. - **Customer-driven Payment:** The 'Pay @ Pump' beer pump empowers customers to order, pay, and receive their drinks independently, revolutionizing the payment system in bars. ### Who This Affects Most - **Hospitality:** The hospitality industry could adopt self-serve technologies like the 'Pay @ Pump' beer pump to enhance customer experiences and increase efficiency. - **Food and Beverage:** The food and beverage industry could benefit from the 'Pay @ Pump' beer pump by reducing wait times, improving customer satisfaction, and increasing sales. - **Technology:** The technology industry can explore opportunities to develop more advanced self-serve systems that revolutionize the way customers interact with businesses, like the 'Pay @ Pump' beer pump. ## Related on Trend Hunter - [Self-Service Beer Taprooms](https://www.trendhunter.com/trends/beer-taproom.md) - [Automated Beer Stations](https://www.trendhunter.com/trends/trust-bars.md) - [AI-Powered Beverage Dispensers](https://www.trendhunter.com/trends/pubinno-1.md) - [Automated Beverage Dispensing Solutions](https://www.trendhunter.com/trends/automated-beverage-dispensing-solution.md) - [Beer-Dispensing Guitar Machines](https://www.trendhunter.com/trends/slay-to-pay.md) - [Molecular Beer Printers](https://www.trendhunter.com/trends/molecular-beer-printer.md) - [Branded Countertop Beer Taps](https://www.trendhunter.com/trends/guinness-microdraught.md) - [Robotic Beverage-Crafting Baristas](https://www.trendhunter.com/trends/sidework-dispenser.md) - [Beverage Dispensing Robots](https://www.trendhunter.com/trends/ottobot-brew.md)