# Heat Wave Beer Promotions Budweiser is Reducing Beer Prices Based on Increases in Weather By Daniel Johnson | Published 2020-07-14 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/beer-prices1 References: [mobilemarketer](https://www.mobilemarketer.com/news/budweiser-cuts-beer-prices-based-on-st-louis-heat-waves/581223/) & [anheuser-busch](https://www.anheuser-busch.com/) [Budweiser](https://www.trendhunter.com/trends/bud-ground-cooler) is reducing beer prices as part of a social media promotion that is taking place in St. Louis, until the end of July. The reduced beer prices are coinciding with the local weather, where each time the temperature is above 95 degrees, the company will reduce the price of Bud Ice by $1 for each degree. Budweiser will also [give away prizes](https://www.trendhunter.com/trends/go-for-dos) to 25 of its followers in Missouri, each time the temperature rises above 100 degrees. Some of the prizes include inflatable pools, lawn chairs, and $20 gift cards. The reduced beer prices and prizes are part of the 'Budweiser Chill zone Giveaway,' and may help to entice consumers to follow the brand on social media and buy the beverages Image Credit: Anheuser-Busch ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 76% | Activity: 94% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Weather-based Promotions:** Opportunity for companies to attract customers by offering discounts and promotions based on weather conditions. - **Social Media Promotions:** Opportunity for companies to leverage social media to promote their products and engage with customers. - **Weather Tracking Technology:** Opportunity for companies to develop or use weather tracking technology to automate promotions based on weather conditions. ### Where This Applies - **Beverage Industry:** Opportunity for beverage companies to create weather-based promotions and offer discounts on products. - **Retail Industry:** Opportunity for retailers to partner with beverage companies to offer weather-based promotions and attract customers. - **Technology Industry:** Opportunity for technology companies to develop or use weather tracking technology to automate promotions based on weather conditions. ## Related on Trend Hunter - [Electricity-Free Beer Fridges](https://www.trendhunter.com/trends/bud-ground-cooler.md) - [Rainy-Day Beer Giveaways](https://www.trendhunter.com/trends/natural-light-beer-is.md) - [Lemon-Lime Soda Campaigns](https://www.trendhunter.com/trends/100-degrees-100-off.md) - [Cooling Rooftop Ads](https://www.trendhunter.com/trends/coors-light-chillboards.md) - [Winter Imagery Beer Packaging](https://www.trendhunter.com/trends/budweiser-holiday-cans.md) - [Beer-Cooling Billboards](https://www.trendhunter.com/trends/heineken-billboard.md) - [Cooling Beer Cubes](https://www.trendhunter.com/trends/beercubes1.md) - [Ice Shanty Beer Campaigns](https://www.trendhunter.com/trends/busch-light-ice-shanty.md) - [Playful Summer Drink Giveaways](https://www.trendhunter.com/trends/smirnoff-ice-sunny-days.md)