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# Interactive Beer Posters
Fuller Frontier Encourages Instagrammers to #FindFlavour with Filters

By Laura McQuarrie | Published 2016-10-19 | Tech
Source: Trend Hunter, https://www.trendhunter.com/trends/beer-posters
References: [wersm](http://wersm.com/frontier-lagers-findflavour-makes-you-filter-your-way-to-win/) & [fullers](http://www.fullers.co.uk/beer/explore-our-beers/frontier)

As part of its #FindFlavour campaign to advertise its lager, Fuller Frontier released a fun series of beer posters that will be sure to catch the eyes of avid [Instagram](https://www.trendhunter.com/trends/antifakeness-ad) users.

The posters take inspiration from the shape of a [Polaroid](https://www.trendhunter.com/trends/analog-life) photo and include a large colored square at their centers. Instructions for interacting with the posters are included at the bottom, which explain that a person is to use Instagram to take a photo of the poster and scroll through the app's available photo-altering filters in order to reveal a hidden symbol—such as a tall glass that's overflowing with beer.

In return for finding and sharing these [hidden messages and images](https://www.trendhunter.com/trends/go-for-dos) from Fuller Frontier with the #FindFlavour hashtag, users have the chance to win prizes.

## Trend Insights (Trend Hunter)

- Score: 6.5/10
- Popularity: 88% | Activity: 98% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Photography](https://www.trendhunter.com/photography)

## Key Themes

### Why This Trend Is Growing

- **Interactive Advertising:** Interactive beer posters that engage users through social media platforms like Instagram offer a new way of advertising products.
- **Instagram Marketing:** Brands leveraging the power of Instagram filters and hashtags to engage with users and promote their products and campaigns.
- **User-generated Content:** Encouraging users to create and share content related to a brand through campaigns like #FindFlavour can generate valuable user-generated content and increase brand visibility.

### Industries Being Reshaped

- **Beverage:** Beverage companies can explore interactive advertising strategies like beer posters to create engaging experiences and connect with consumers.
- **Advertising:** Interactive beer posters provide a unique and interactive way for advertisers to capture the attention of consumers and promote brands.
- **Social Media:** Social media platforms like Instagram offer opportunities for brands to leverage user engagement and user-generated content by using interactive campaigns and hashtags.

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