# Beer-Infused Popcorn Snacks Pub-Corn's Beer Popcorn is Inspired by Handcrafted Brews By Jana Pijak | Published 2018-01-10 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/beer-popcorn References: [pub-corn](https://pub-corn.com/product/beer-flavored-popcorn/) [Kansas City](https://www.trendhunter.com/trends/tailgating-stacks)-based brand Pub-Corn specializes in alcohol-infused snacks like this beer popcorn which draws inspiration from craft brews. In addition to its beer-flavored popcorn, the company also sells snacks that are infused with Irish Cream ingredients along with Pina Colada flavor blends -- offering something for a variety of libation lovers. As [artisanal popcorn](https://www.trendhunter.com/trends/popcorn-shed-products) becomes increasingly popular among Millennial foodies, snack makers are moving beyond traditional flavor profiles to include ingredients inspired by consumers' favorite beverages. Pub-Corn is one of these brands and its beer popcorn is the ideal party or movie snack that is also tasty when paired with both alcoholic and non-alcoholic beverages. The snack will appeal to craft beer drinkers with an appreciation for [gourmet snacks](https://www.trendhunter.com/trends/belles-gourmet-popcorn) that defy expectation. ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 60% | Activity: 87% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Artisanal Popcorn:** The trend of artisanal popcorn is on the rise, offering snack makers the opportunity to create unique and gourmet flavors inspired by various beverages. - **Alcohol-infused Snacks:** The demand for alcohol-infused snacks like beer popcorn presents a disruptive innovation opportunity for brands to explore new flavor combinations and attract libation lovers. - **Millennial Snacking Preferences:** Snack makers can tap into the growing popularity of artisanal snacks among Millennial foodies and incorporate unique flavors and ingredients to cater to their preferences. ### Where This Applies - **Snack Food Industry:** The snack food industry can benefit from the rise of artisanal popcorn and alcohol-infused snacks by introducing innovative products to meet changing consumer preferences. - **Craft Beer Industry:** Craft beer breweries can explore collaborations with snack makers to create beer-infused popcorn and other snacks that complement their brews, offering a unique snacking experience to customers. - **Beverage Industry:** The beverage industry can seize the opportunity to partner with snack makers and create cross-promotional products that enhance the flavor experience and cater to consumer demands. ## Related on Trend Hunter - [Liquor-Infused Gourmet Popcorn](https://www.trendhunter.com/trends/gourmet-popcorn-eatable.md) - [Alcohol-Infused Popcorn Bundles](https://www.trendhunter.com/trends/uniqucorn.md) - [Gin-Paired Popcorn Snacks](https://www.trendhunter.com/trends/popcorn-kitchen-and-craft-gin-club.md) - [Meal-Inspired Popcorn Snacks](https://www.trendhunter.com/trends/popcorn-line.md) - [Cocktail-Flavored Popcorn Snacks](https://www.trendhunter.com/trends/popworks-x-malibu-snack.md) - [DIY Snacking Popcorns](https://www.trendhunter.com/trends/gourmet-popping-kernels.md) - [Sparkling Kettle Corn Snacks](https://www.trendhunter.com/trends/sweet-salty-kettle-corn.md) - [Craft Cocktail Popcorn Snacks](https://www.trendhunter.com/trends/eatable.md) - [Artisanal Popcorn Snacks](https://www.trendhunter.com/trends/pops-praiseworthy-popcorn.md)