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# Shortened Beer Pint Glasses
'The Tubby' Offers the Best Way to Consume 16 Ounces of Anything

By Sayed Saber | Published 2018-06-07 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/beer-pint-glass
References: [kck.st](http://kck.st/2IFSLbG) & [thetubby.co](http://thetubby.co)

This new beer pint glass is starting a beer pint glass revolution. The Tubby is being introduced with a hilarious viral commercial to kick this new glassware product off in style. It's being touted as "the best way to consume [16 ounces of anything](https://www.trendhunter.com/trends/personal-pitchers)" or the reason to get a new beer pint glass. The team behind The Tubby think they might be onto something because its product was fully funded on [Kickstarter](https://www.trendhunter.com/trends/oceanus-brass-tankard) by over 500 people in under 36 hours.

Beer pint glass craft followers from all over the Internet are saying things like: "This company is trying to upend the way you drink beer!” and "Beer. Cereal. Soup. Coffee. Cocktails. Smoothies. Ice cream. Water, if you’re into that. Beer. Also, beer. Hey, did I mention it’s an awesome beer pint glass? It’s an awesome beer pint glass. Get one."

## Trend Insights (Trend Hunter)

- Score: 2.4/10
- Popularity: 16% | Activity: 47% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### Why This Trend Is Growing

- **Innovative Glassware Design:** The Tubby's unique and playful design shows a potential trend towards more innovative and creative glassware products.
- **Multi-use Drinkware:** The Tubby's versatility as a glassware product opens up opportunities for a trend towards multi-use drinkware in various industries.
- **Crowdfunding Campaigns for Drinkware:** The success of The Tubby's Kickstarter campaign suggests a trend towards crowdfunding campaigns for unique drinkware designs.

### Industries Being Reshaped

- **Food and Beverage:** The Tubby's success in the beer pint glass market and its multi-use design suggests innovative glassware designs have the potential to disrupt the food and beverage industry.
- **Home and Kitchen Goods:** The Tubby's success on Kickstarter and its unique design suggest a potential disruption in the home and kitchen goods industry with more innovative and playful products like this beer pint glass.
- **Crowdfunding Platforms:** The Tubby's fully-funded Kickstarter campaign shows the potential for more creative drinkware designs to disrupt the crowdfunding platform industry in terms of successful product campaigns.

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