# Boombox Beer Cases Beck's Beer Packaging Design Houses Brews Inspired by Music Genres By Laura McQuarrie | Published 2014-07-22 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/beer-packaging2 References: [thedieline](http://www.thedieline.com/blog/2014/7/17/becks-beer-boom-box) & [becks](http://www.becks.com/) For a lot of people, things that are essential to an enjoyable summer include good music and beer, and this beer packaging design combines the two. The pack of beer developed for [Beck's](https://www.trendhunter.com/trends/becks-70) beers by [Think Packaging](https://www.trendhunter.com/trends/think-turkey) is [shaped like a boombox](https://www.trendhunter.com/trends/we-are-rewind), which plays on nostalgia just as much as it does on novelty. The beer boombox houses Beck's new brews, which are inspired by musical genres like pop, punk, rock and hip hop. Although the elements are really exaggerated to the point of amplifying clichés, this makes the whole concept even more fun. From the outside, there's almost no telling that the case contains beer, which would make this an awesome thing to show up at a party with. ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 60% | Activity: 75% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Music-inspired Packaging Design:** Explore opportunities for creating packaging designs that incorporate elements of music, nostalgia, and novelty. - **Exaggerated and Playful Packaging:** Consider creating packaging designs that amplify clichés and provide a sense of fun and excitement for consumers. - **Disguised Product Packaging:** Discover the potential for innovative packaging designs that hide the true contents of the product, creating surprise and intrigue. ### Sectors Adopting This - **Beer Packaging:** Explore how the beer industry can leverage music-inspired packaging designs to create unique and memorable experiences for consumers. - **Beverage Packaging:** Consider incorporating exaggerated and playful elements into beverage packaging to capture consumer attention and differentiate from competitors. - **Party Supply Industry:** Investigate opportunities for creating disguised product packaging designs in the party supply industry to add an element of surprise to party-related products. ## Related on Trend Hunter - [DIY Beer Guitars](https://www.trendhunter.com/trends/busch-light.md) - [Conceptual Craft Beer Bottles](https://www.trendhunter.com/trends/sour-glass.md) - [Artfully Designed Beer Packs](https://www.trendhunter.com/trends/range-of-beers.md) - [Retro-Inspired Beer Cans](https://www.trendhunter.com/trends/bellwoods-brewery.md) - [Beer-Branded Music Sharing Devices](https://www.trendhunter.com/trends/heifive.md) - [Artistic Beer Packaging](https://www.trendhunter.com/trends/core-legends.md) - [Playable Beer Coasters](https://www.trendhunter.com/trends/budweiser-campaign.md) - [Oversized Monster-Branded Beer Cases](https://www.trendhunter.com/trends/pabst-blue-ribbon-99-pack.md) - [Nostalgic Retro Music Capsules](https://www.trendhunter.com/trends/diy-mixtape-kit.md)