# Pill-Inspired Beer Packaging 'Prescription Pilsner' by Peter Jostrand Allots Beer Like Daily Pills By Laura McQuarrie | Published 2013-05-30 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/beer-packaging References: [packagingoftheworld](http://www.packagingoftheworld.com/2013/05/prescription-pilsner-student-work.html) & [peterjostrand](http://www.peterjostrand.com/) Peter Jostrand designed a clever [beer packaging](https://www.trendhunter.com/trends/core-legends) that allots beer like medication for each day of the week. The [color-coded bottles](https://www.trendhunter.com/trends/Rithms-Enlite) are individually boxed and presented as if to be consumed daily. Jostrand notes that the potency of each beer "ranges from low to high alcohol potency depending upon the day of the week. And of course Sunday is the day of rest." The medical-inspired packaging and "instructions" of the 'Prescription Pilsner' are clean and easy to read, as if to make the directions for consumption very clear. The bottom halves of the bottles for each day of the week are dipped in color to complete the illusion of a [pill capsule-shaped bottle](https://www.trendhunter.com/trends/the-stylish-pill-box). This beer will surely cure whatever ails you. ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 81% | Activity: 86% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Medical-themed Packaging:** Opportunity for other beverage companies to create unique medical-inspired packaging designs to stand out on store shelves. - **Segmented Daily Consumption:** Opportunity for pharmaceutical companies to create medication packaging that segments daily consumption, potentially increasing patient adherence. - **Color-coded Products:** Opportunity for companies to use color coding as a distinguishing feature of their product packaging, providing a recognizable and memorable brand identity. ### Where This Applies - **Alcohol:** Opportunity for alcohol companies to differentiate themselves in the market through unique and clever packaging designs like Prescription Pilsner. - **Pharmaceuticals:** Opportunity for pharmaceutical companies to explore segmented daily consumption packaging designs, potentially improving patient adherence to medication regimens. - **Consumer Goods:** Opportunity for consumer goods companies to use color coding to create a unified and easily recognizable brand image across product lines. ## Related on Trend Hunter - [Weekday-Themed Beer Packs](https://www.trendhunter.com/trends/case-of-the-mondays.md) - [Expressive Beer Packagings](https://www.trendhunter.com/trends/buqui-bichi-brewery.md) - [Mixed-ABV Beer Packs](https://www.trendhunter.com/trends/holiday-detox-pack.md) - [Glow-in-the-Dark Prescription Bottles](https://www.trendhunter.com/trends/glowing-relief.md) - [Retro-Inspired Beer Cans](https://www.trendhunter.com/trends/bellwoods-brewery.md) - [Eye-Catching Low-Calorie Beers](https://www.trendhunter.com/trends/lowrise.md) - [Modernized Waste-Free Medication Packaging](https://www.trendhunter.com/trends/portable-medicine-dispenser.md) - [Space-Reclaiming Beer Paints](https://www.trendhunter.com/trends/undrinkable-pints.md) - [Artistic Beer Packaging](https://www.trendhunter.com/trends/core-legends.md)