# Millennial-Targeted Beer Packaging The New Carlsberg Cans and Bottles are Artistically Bold By Michael Hemsworth | Published 2017-01-27 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/beer-pack References: [foodbev](http://www.foodbev.com/news/carlsberg-unveils-limited-edition-packaging-amid-flagship-relaunch/) The new [Carlsberg](https://www.trendhunter.com/trends/carlsberg-2) beer packaging comes as part of the brand's efforts to increase Millennial interest in the libation. Named the København Collection, the new bottle and can label designs from Carlsberg have a geometric aesthetic that is inherently modern and artistic. It's purported that [Millennials](https://www.trendhunter.com/trends/sour-punch-inspired-soda) are a demographic more interested in craft beers, cocktails and ciders, which has driven down demand for classic beer offerings. The [new beer packaging](https://www.trendhunter.com/trends/moosehead-breweries) from Carlsberg is limited-edition and comes as one of several steps the brand is taking in order to increase interest in the brand and boost sales. The Carlsberg bottles and cans keep the signature green and incorporate pops of white throughout to create a visual experience that's more premium to appeal to discerning drinkers. ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 76% | Activity: 82% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Geometric Beer Packaging:** Designing unique, geometric beer packaging that stands out can appeal to discerning Millennial drinkers. - **Limited-edition Packaging:** Using limited-edition packaging designs can appeal to Millennial collectors and increase interest in classic brands. - **Premium Visual Experience:** Creating a premium visual experience through unique packaging design can attract Millennials looking for upscale beverage options. ### Who This Affects Most - **Alcohol:** Alcohol brands can leverage unique packaging designs to appeal to Millennials and stand out in a crowded market. - **Design:** Design agencies can partner with alcohol brands to create visually appealing and unique packaging designs that cater to the Millennial market. - **Retail:** Retailers can highlight limited-edition packaging designs to attract Millennials and increase sales of classic beverage brands. ## Related on Trend Hunter - [Retro-Inspired Beer Cans](https://www.trendhunter.com/trends/bellwoods-brewery.md) - [Expressive Beer Packagings](https://www.trendhunter.com/trends/buqui-bichi-brewery.md) - [Seasonal New Year Packaging](https://www.trendhunter.com/trends/carlsberg-2.md) - [Artistic Beer Packaging](https://www.trendhunter.com/trends/core-legends.md) - [Artfully Designed Beer Packs](https://www.trendhunter.com/trends/range-of-beers.md) - [Tattoo-Covered Beer Packaging](https://www.trendhunter.com/trends/86-tattoo-limited-edition.md) - [Bio-Based Beer Bottles](https://www.trendhunter.com/trends/carlsberg-fibre-bottle.md) - [Eye-Catching Low-Calorie Beers](https://www.trendhunter.com/trends/lowrise.md) - [Contemporary Beer Packagings](https://www.trendhunter.com/trends/beer-brothers.md)