# Football-Themed Beer Campaigns Budweiser Partners with Sergio Ramos for 'Beer of Kings' Campaign By Grace Mahas | Published 2019-10-14 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/beer-of-kings References: [retailtimes](http://www.retailtimes.co.uk/budweiser-celebrates-global-football-champion-in-latest-beer-of-kings-campaign/) & [budweiser](https://www.budweiser.ca/en/?gghhhjjjkkk) [Budweiser](https://www.trendhunter.com/trends/budweiser-and-sir-peter-blake) recently partnered with Sergio Ramos -- the current captain of [Real Madrid](https://www.trendhunter.com/trends/awaken-your-madness) and the national Spanish football team -- to launch its new 'Beer of [Kings](https://www.trendhunter.com/trends/louisville-kings)' campaign. The marketing initiative will include limited-edition aluminum bottles that replicate the football star's tattoos for a unique and eye-catching aesthetic. In addition, Budweiser released a "hero film" to kick-off the Beer of Kings campaign that recounts Ramos' journey in becoming one of the greatest football players of all time. “I look forward to sharing my story in a unique way with my fans around the world to inspire them to see that greatness is within all of us, you just need the confidence to step up," stated Ramos. ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 7% | Activity: 32% | Freshness: 9% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials) ## Key Themes ### Key Themes Behind This Trend - **Limited Edition Packaging:** Beer companies are partnering with sports stars to launch limited edition packaging to attract consumers. - **Celebrity Endorsements:** Businesses are leveraging the influence of famous athletes to market their products and services to fans. - **Storytelling Marketing:** Marketing campaigns are increasingly using stories to connect with audiences and communicate brand values. ### Where This Applies - **Alcoholic Beverages:** Beer companies are creating sports-themed products to attract customers and increase revenue. - **Sports Merchandise:** Sports merchandise companies are partnering with beer companies to create exclusive products that appeal to fans. - **Digital Media:** Marketing companies are using digital media platforms to reach a broader audience and engage potential customers. ## Related on Trend Hunter - [Interactive Soccer Campaign](https://www.trendhunter.com/trends/michelob-ultra1.md) - [Football Icon-Backed Ads](https://www.trendhunter.com/trends/fifa-club-world-cup.md) - [Footballer-Backed Global Campaigns](https://www.trendhunter.com/trends/pepsi-1.md) - [Football-Focused Sofa Campaigns](https://www.trendhunter.com/trends/refresh-the-game-campaign.md) - [Super-Fan Tequila Campaigns](https://www.trendhunter.com/trends/chief-soccer-officer.md) - [Soccer Star-Fronted Soda Campaigns](https://www.trendhunter.com/trends/thirsty-for-more-campaign.md) - [Soccer-Centric Soda Spots](https://www.trendhunter.com/trends/refresh-the-game.md) - [Prized Beer Commercials](https://www.trendhunter.com/trends/erdinger.md) - [Collaboration Football Beer Branding](https://www.trendhunter.com/trends/carling-emirates-fa-cup.md)