# Decadent Brewski Sweets The Psycho Donuts 'Beer Nutz' Donut is the Perfect Father's Day Treat By Shiori Mine | Published 2012-06-08 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/beer-nutz-donut References: [foodbeast](http://foodbeast.com/content/2012/06/06/this-beer-nutz-donut-uses-real-beer-in-the-filling-because-this-is-america/) & [psycho-donuts](http://psycho-donuts.com/) The masterminds of Psycho Donuts have just unveiled the manly 'Beer Nutz' donut just in time for [Father's Day](https://www.trendhunter.com/trends/graeters-ice-cream-fathers-day). This decadent pastry may seem sweet at first, but it is a balanced complex flavor of [salty, sweet, savory and crunchy](https://www.trendhunter.com/trends/parlor-doughnuts-savory-doughnuts) -- yum much? Inspired by proud papas, this sinful bite is packed with all of dad's favorite pastime treats. The airy donut is filled with [Rogue](https://www.trendhunter.com/trends/rogue-snacks) Mocha Porter beer pastry cream, topped with chocolate icing and sprinkled with crunchy beer nuts. To finish things off, the bakers add a beer-mug drizzle to cap off this strapping sweet. This bar time-inspired pastry will have you and your papa calling out for a second round. The Northern Californian shop is known for their over-the-top creations with heart-racing names to match. Who wouldn't feel a little chill biting into a 'Cereal Killer' donut or a googly-eyed 'Kooky Monster' treat. ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 7% | Activity: 27% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Decadent Pastries:** Opportunity to create and market indulgent pastries with unique and unexpected flavor combinations. - **Manly Treats:** Opportunity to develop and promote treats tailored specifically for male consumers. - **Outrageous Creations:** Opportunity to experiment with outrageous and unconventional dessert creations. ### Sectors Adopting This - **Bakery:** Opportunity for bakeries to innovate and offer unique and exciting pastry options. - **Craft Beer:** Opportunity for craft breweries to collaborate with bakeries to develop beer-infused pastries. - **Specialty Desserts:** Opportunity for specialty dessert shops to create and sell eccentric and over-the-top treats. ## Related on Trend Hunter - [Celebratory Dad Donut Gifts](https://www.trendhunter.com/trends/fathers-day-donuts.md) - [Nutty Pandan Beers](https://www.trendhunter.com/trends/pandan-coconut-doughnut-ale.md) - [Celebratory Spring Holiday Donuts](https://www.trendhunter.com/trends/voodoo-doughnuts-bottoms-up.md) - [Nutty Chocolate Dipped Doughnuts](https://www.trendhunter.com/trends/pbc-doughnut.md) - [Collegiate-Themed Donuts](https://www.trendhunter.com/trends/braniacs-revenge-doughnut.md) - [Seasonal Summer Donut Flavors](https://www.trendhunter.com/trends/summer-donut.md) - [Munchies-Satisfying Donuts](https://www.trendhunter.com/trends/voodoo-doughnut-420-treats.md) - [TV Tray-Inspired Ice Creams](https://www.trendhunter.com/trends/hungry-dad-fathers-day-tray.md) - [Indulgent Mother's Day Donuts](https://www.trendhunter.com/trends/pinkbox-doughnuts-mothers-day.md)