# Grossly Branded Beers The 'Rat's Piss' Beer Has a Beautiful Bottle and Unusual Beer Name By Laura McQuarrie | Published 2013-08-13 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/beer-name References: [thedieline](http://www.thedieline.com/blog/2013/7/16/rats-) The 'Rat's Piss' beer sounds more than a little off-putting, but its packaging makes up for the unappealing beer name. The team at the Buddy Creative agency challenged themselves to design and brand its own beer. This project gave the agency a chance to learn about the brewing process and otherwise indulge a love for both beer and design. The beer's bottle caps have rats imprinted on them and while these creatures are typically not appealing, they are charming in this case. The bottles feature a beautiful typographic treatment, which takes some of the harshness out of the name. As The Dieline points out, there is "humor and juxtaposition of the elegant type and the brew's name." ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 61% | Activity: 60% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Unconventional Packaging:** Opportunity for disruptive innovation in creating unique and appealing beer packaging designs. - **Humorous Branding:** Chance to disrupt the beer industry by incorporating witty and unconventional branding strategies. - **Typographic Exploration:** Innovation opportunity lies in experimenting with typography to create visually appealing beer labels. ### Sectors Adopting This - **Craft Beer:** Potential disruption in the craft beer industry through unconventional packaging and branding approaches. - **Graphic Design:** Innovative solutions in graphic design for beverages, particularly craft beer packaging design. - **Advertising and Marketing:** Opportunity for disruptive marketing strategies in the beer industry, utilizing humor and unique brand identities. ## Related on Trend Hunter - [Refreshing Cherry Beer Labels](https://www.trendhunter.com/trends/tainted-love-beer.md) - [Eye-Catching Low-Calorie Beers](https://www.trendhunter.com/trends/lowrise.md) - [Expressive Beer Packagings](https://www.trendhunter.com/trends/buqui-bichi-brewery.md) - [Retro-Inspired Beer Cans](https://www.trendhunter.com/trends/bellwoods-brewery.md) - [Quirkily Branded Beers](https://www.trendhunter.com/trends/new-lager.md) - [Rejected Beer Collections](https://www.trendhunter.com/trends/matilda-bay.md) - [Pet Shelter-Supporting Beers](https://www.trendhunter.com/trends/petshelter-american-lager.md) - [Charitable Racoon-Inspired Beer](https://www.trendhunter.com/trends/raccoon-lager.md) - [Hilarious Female-Supporting Beer Ads](https://www.trendhunter.com/trends/beaver-water.md)