# Craft Beer Membership Clubs This Club Helps Members Make and Sample Their Own Beers By Mishal Omar | Published 2016-08-25 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/beer-membership References: [indiegogo](https://www.indiegogo.com/projects/millennial-brewing-co-join-our-amazing-journey-beer-brewery) Perfect for craft beer aficionados and beginners to the subject alike, this craft beer membership club hopes to offer an interactive experience to its members. The club is called the '[Millennial Brewing Company](https://www.trendhunter.com/trends/expressive-organic-coffee)' and is a facility in an abandoned warehouse that will allow guests and members to watch the process of beer being made. Members of this club will participate in weekly and bi-weekly growler fills, large discounts, custom gear and [members-only brew days](https://www.trendhunter.com/trends/alternating-proprietorship). The unique craft beer membership club will be educational, interactive and perfect for people who are passionate about the subject. This club membership is perfect in a marketplace where the act of sampling and making craft beer is becoming increasingly popular among young Millennial consumers. ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 63% | Activity: 91% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Interactive Craft Beer Experiences:** Craft beer clubs like Millennial Brewing Co. offer interactive experiences to their members, presenting opportunities to create unique and customized beers. - **Customized, Exclusive Beer Offerings:** Craft beer clubs like Millennial Brewing Co. offer custom and exclusive beer offerings to their members, presenting opportunities for disruptive innovation in the beer manufacturing industry. - **Growing Popularity of Craft Beer:** Craft beer clubs like Millennial Brewing Co. are capitalizing on the growing number of young Millennial consumers interested in craft beer and the process of brewing. ### Industries Being Reshaped - **Beer Manufacturing:** Craft beer clubs like Millennial Brewing Co. have the potential to disrupt the beer manufacturing industry by offering customized and exclusive beer offerings to their members. - **Hospitality Industry:** Interactive craft beer experiences provided by clubs like Millennial Brewing Co. can disrupt the traditional hospitality industry by offering unique experiences and exclusive offerings to guests. - **Membership-based Clubs:** Craft beer clubs like Millennial Brewing Co. offer a potential model for other membership-based clubs and organizations seeking to offer unique experiences and exclusive offerings to their members. ## Related on Trend Hunter - [Next-Gen Wine Clubs](https://www.trendhunter.com/trends/rookie-club.md) - [Exclusive Beer Collections](https://www.trendhunter.com/trends/brewmasters-collective.md) - [Personalized Whiskey Experiences](https://www.trendhunter.com/trends/beam-private-barrel-club.md) - [Curated Craft Beer Stores](https://www.trendhunter.com/trends/craft-beer-stores.md) - [Curated Beer Pre-Order Programs](https://www.trendhunter.com/trends/preorder-program.md) - [Virtual Craft Beer Tastings](https://www.trendhunter.com/trends/beer-tasting-experience.md) - [Self-Service Beer Taprooms](https://www.trendhunter.com/trends/beer-taproom.md) - [Non-Alcoholic Beverage Clubs](https://www.trendhunter.com/trends/non-alcoholic-beverage-club.md) - [Beer Enthusiast Campaigns](https://www.trendhunter.com/trends/yard-house.md)