# Illustrated Charitable Beer Mats Gordeon Reid & Callum Stephenson Fuel a World Cup-Themed Project By Kalin Ned | Published 2018-06-22 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/beer-mats References: [dezeen](https://www.dezeen.com/2018/06/22/weird-world-cup-beermats-gordon-reid-calum-stephenson-graphic-design/) & [footballbeyondborders.org](https://footballbeyondborders.org/) Studio Middle Boop's founder Gordon Reid and graphic designer Callum Stephenson issue a call for inspiring beer mats that boast designs, tying the coasters to World Cup tournaments. The illustrations zero in on memorable moments of past FIFA cups — from "David Beckham's infamous red card against Argentina in 1998" to "Diego Maradona's 'Hand of God' goal in 1986." In order to pay tribute to the sport and event with an inclusive technique and approach to style, the beer mats carry on the original works of 20 skilled graphic designers. Gordon Reid and Callum Stephenson make the illustrations in their commissioned collection available online. All of the proceeds of the beer mats are going to fund the development of a "multi-purpose space in Brixton, London" for educational charity Football Beyond Borders. ## Trend Insights (Trend Hunter) - Score: 0.7/10 - Popularity: 9% | Activity: 5% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Illustrated Beer Mats:** Opportunity to explore creative designs and collaborations for beer mats that can enhance brand experiences and support charitable causes. - **World Cup-themed Projects:** Potential for creating engaging and memorable projects that tap into the excitement and nostalgia of the FIFA World Cup. - **Inclusive Artistic Approaches:** Opportunity to embrace diverse styles and collaborate with multiple artists to create unique and inclusive products. ### Who This Affects Most - **Graphic Design:** Disruptive innovation opportunity for graphic designers to showcase their talent and create visually appealing beer mats. - **Charitable Organizations:** Opportunity for charities to leverage creative collaborations and branded merchandise to raise funds for their causes. - **Hospitality and Entertainment:** Potential to enhance the consumer experience in bars, restaurants, and entertainment venues by offering unique and visually appealing beer mats. ## Related on Trend Hunter - [Whimsical Soccer-Themed Illustrations](https://www.trendhunter.com/trends/soccerthemed-illustrations.md) - [Collaboration Soccer-Celebrating Tumblers](https://www.trendhunter.com/trends/stanley-1913-cups.md) - [Playable Beer Coasters](https://www.trendhunter.com/trends/budweiser-campaign.md) - [Collaboration Football Beer Branding](https://www.trendhunter.com/trends/carling-emirates-fa-cup.md) - [Artistic Libation Campaigns](https://www.trendhunter.com/trends/paint-your-pint-competition.md) - [Football Team-Themed Beers](https://www.trendhunter.com/trends/aberdeen-football-club-and-fierce-beer.md) - [Football-Themed Drink Carriers](https://www.trendhunter.com/trends/stanley-1913-x-arsenal-collection.md) - [Artfully Designed Soccer Shirts](https://www.trendhunter.com/trends/oof-x-umbro.md) - [Superstitious Fan-Inspired Campaigns](https://www.trendhunter.com/trends/the-twelve-pins.md)