# Civil Rights-Supporting Beer Kits The Brooklyn Brew Shop Launched a New Beer Making Kit By Riley von Niessen | Published 2020-11-11 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/beer-making-kit References: [brooklynbrewshop](https://brooklynbrewshop.com/collections/beer-making-kits/products/black-is-beautiful-beer-making-kit) & [colorofchange.org](https://colorofchange.org/) The [Brooklyn Brew Shop](https://www.trendhunter.com/trends/kombucha-guide) announced that it would be joining the Black is Beautiful initiative, and launching a new Beer Making Kit in support of Color of Change. A portion of the proceeds from each kit purchased will go towards the non-profit organization, which is dedicated to advancing civil rights in the United States. Half of the total sales from both the Beer Making Kit and Mix will go directly to [Color of Change—providing](https://www.trendhunter.com/trends/peach-scented-trash-bags) $25 and $9 donations for each one that's purchased. The DIY Beer Making Kits include the company's all-grain ingredient mix. a glass fermenter, thermometer, racking cane and tip, chambered airlock, screw-cap stopper, cleanser, and vinyl tubing. Once consumers have their kits, they can reuse the materials and purchase more mix to keep crafting their own beer at home. Image Credit: Brooklyn Brew Shop ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 27% | Activity: 19% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Socially Conscious Product Offerings:** Businesses are integrating social causes into their product lines as a way to drive sales and support non-profit organizations. - **DIY and Home Brewing Kits:** As people spend more time at home, DIY and home brewing kits are becoming popular, and present opportunities for innovative product offerings. - **Activism as a Branding Tool:** Brands are increasingly using activism and social causes as part of their branding strategy, and leveraging them to attract more customers. ### Who This Affects Most - **Food and Beverage:** Food and Beverage companies can create socially conscious products that support civil rights and other important causes. - **Retail:** Retailers can offer a variety of DIY kits, including home brewing kits, to cater to the growing demand for at-home activities and hobbies. - **Marketing and Advertising:** Marketing and advertising agencies can work with brands to incorporate activism and social causes into their branding strategies, creating a positive impact and building loyal customers. ## Related on Trend Hunter - [DIY Hard Cider Kits](https://www.trendhunter.com/trends/hard-cider-brewing-kit.md) - [Non-Alcoholic Craft Beer Kits](https://www.trendhunter.com/trends/non-alcoholic-starter-pack.md) - [Non-Alcoholic Craft Beer Initiatives](https://www.trendhunter.com/trends/nonalcoholic-craft-beers.md) - [Beer Brand Baking Kits](https://www.trendhunter.com/trends/baking-the-american-dream-kit.md) - [Cancer Research-Supporting Beers](https://www.trendhunter.com/trends/cancerresearch-kolsch-beer.md) - [Celebratory Stonewall Beers](https://www.trendhunter.com/trends/the-stonewall-inn-ipa.md) - [Alcohol-Free Beer Packs](https://www.trendhunter.com/trends/special-effects.md) - [Prideful Special-Edition IPAs](https://www.trendhunter.com/trends/specialedition-ipa.md) - [Haunting Limited-Edition Beer Kits](https://www.trendhunter.com/trends/athome-seance-kit.md)