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# Donut-Infused Beers
This Louisville-Based Bakeshop is Now Selling Beer Made from Donuts

By Katherine Pendrill | Published 2016-02-23 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/beer-made-from-donuts
References: [bizjournals](http://www.bizjournals.com/louisville/news/2016/02/19/doughnut-beer-ts-coming-soon-from-a-louisville.html) & [facebook](https://www.facebook.com/Hifivedoughnuts/)

A [Louisville](https://www.trendhunter.com/trends/pursuit-spirits)-based bakeshop is currently selling beer made from donuts and other sweet ingredients. Partially inspired by Homer Simpson's iconic love of beer and donuts, Hi-Five Doughnuts has come up with the ultimate form of indulgence.

According to a news release from Hi-Five Doughnuts, the shop has come up with a delicious new creation that they are calling 'Mmm…D’oh! Nuts.' The beer was made by adding Hi-Five Doughnuts and a gallon of vanilla glaze to the beer mixture during the brewing process. The lactose and the brown sugar found in the sweet pastries give the beer a sweet, vanilla flavor that perfectly complements the smoky brew.

While the idea of beer made from donuts may sound unusual, the tasty creation is indicative of a growing demand for [hybrid food and beverages](https://www.trendhunter.com/trends/bacon-blonde-ale).

## Trend Insights (Trend Hunter)

- Score: 3.7/10
- Popularity: 58% | Activity: 46% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### Key Themes Behind This Trend

- **Hybrid Food and Beverages:** The donut-infused beer is a prime example of the growing demand for hybrid food and beverages.
- **Indulgent Flavors:** The sweet, vanilla flavor of the donut-infused beer demonstrates the popularity of indulgent flavors in food and beverages.
- **Nostalgic Pairings:** The combination of beer and donuts taps into the trend of nostalgic pairings that evoke childhood memories.

### Where This Applies

- **Craft Brewing:** Craft breweries can explore using unconventional ingredients, like donuts, to create unique and innovative beer flavors.
- **Bakery:** Bakeries can collaborate with breweries to infuse their pastries into beer, offering new products and expanding their customer base.
- **Food and Beverage Manufacturing:** Food and beverage manufacturers can experiment with combining different flavors, like donuts and beer, to create innovative and marketable products.

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