# VR Libation Goggles The 'BEE-R GOGGLES' Provide Beer Lovers with an Immersive Experience By Michael Hemsworth | Published 2016-05-10 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/beer-lover References: [damngeeky](http://www.damngeeky.com/2016/05/10/42028/bee-r-goggles-virtual-reality-headset-beer-lovers.html) & [bee-r-goggles](http://www.bee-r-goggles.com/) The term "beer goggles" is often associated with the hazy experience that drinkers have after a couple pints, but the 'BEE-R GOGGLES' are designed to change this for beer lovers. Designed to help add a visual experience to the act of drinking a beer, the 'BEE-R GOGGLES' immerse beer drinkers in a world of bubbles and amber hues. Created by Joseph Davies, Jean-Baptiste Le Divelec and Aste Gutiérrez, the 'BEE-R GOGGLES' are designed to help offer beer lovers the ultimate level of enhancement for their preference for the bubbly libation. Although not yet available, the 'BEE-R GOGGLES' could help to fully immerse drinkers in their beverage to help increase the taste and experience. The 'BEE-R GOGGLES' would work by being placed onto a pint glass and met with the eyes when the user takes a sip. ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 58% | Activity: 81% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Immersive Drinking Experience:** The 'BEE-R GOGGLES' offer an immersive visual experience for beer lovers, enhancing their enjoyment of the beverage. - **Multisensory Technology:** The 'BEE-R GOGGLES' combine virtual reality and beer drinking to create a multisensory experience, opening up new possibilities for immersive entertainment. - **Enhancing Beverage Consumption:** The 'BEE-R GOGGLES' revolutionize the act of drinking beer by adding a visual element, potentially leading to new ways of enhancing the consumption of other beverages as well. ### Sectors Adopting This - **Alcoholic Beverages:** The 'BEE-R GOGGLES' present opportunities for breweries and distilleries to differentiate their products by offering a unique and immersive drinking experience. - **Virtual Reality:** The 'BEE-R GOGGLES' highlight the potential of virtual reality technology for creating engaging experiences beyond gaming, opening up new applications and markets. - **Entertainment and Hospitality:** The 'BEE-R GOGGLES' have the potential to transform the entertainment and hospitality industries by providing an innovative and memorable experience for customers. ## Related on Trend Hunter - [Conceptual Craft Beer Bottles](https://www.trendhunter.com/trends/sour-glass.md) - [Virtual Craft Beer Tastings](https://www.trendhunter.com/trends/beer-tasting-experience.md) - [Perfect-Pour Beer Glasses](https://www.trendhunter.com/trends/perfect-3way-glass.md) - [Molecular Beer Printers](https://www.trendhunter.com/trends/molecular-beer-printer.md) - [Complimentary Glassware Beer Campaigns](https://www.trendhunter.com/trends/birra-moretti.md) - [Hybrid Experience VR Glasses](https://www.trendhunter.com/trends/xr-glasses-concept.md) - [Deceptive Stout Glasses](https://www.trendhunter.com/trends/schneaky-espresso-martini.md) - [Boozy Essentials Kits](https://www.trendhunter.com/trends/beer-lovers-gift-set.md) - [VR Tequila Experiences](https://www.trendhunter.com/trends/don-julio-apple-vision-pro.md)