# GPS To Track Alcohol Beer Kegs Go High Tech By Alex Covert | Published 2008-09-03 | World Source: Trend Hunter, https://www.trendhunter.com/trends/beer-kegs-go-high-tech References: [wgal](http://www.wgal.com/news/17367935/detail.html?subid=10100841) The tough economic times have produced a market in which a typical 18-pound keg is worth about $35. It's not the stale beer but, the [stainless steel](https://www.trendhunter.com/trends/tray-pods) that boosts the price. To combat would-be thieves from scarfing the kegs, Cincinnati distributors are installing [GPS-tracking devices](https://www.trendhunter.com/trends/gd-smart-label) into the kegs. Is this really theft prevention or just an underage drinking squad? Image by [bradleypjohnson (Flickr)](http://www.flickr.com/photos/bradleypjohnson/161307039/). **Implications** - The [packaging of products](https://www.trendhunter.com/trends/moosehead-breweries) has become more valuable than the goods they contain. Companies who find ways to reduce packaging can trim costs and pass savings onto consumers while affirming their commitment to the eco movement. This is a strategic opportunity to entice consumers to select your brand. ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 5% | Activity: 58% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) > [Regional](https://www.trendhunter.com/regional) ## Key Themes ### What's Driving This Trend - **GPS Tracking:** Opportunity for companies to integrate GPS tracking technology into their products for theft prevention and enhanced security. - **Packaging Innovation:** Businesses can capitalize on reducing packaging to decrease costs, appeal to eco-conscious consumers, and differentiate their brand. - **Eco Movement:** Opportunity to align with the growing eco movement by emphasizing sustainable packaging practices and eco-friendly initiatives. ### Who This Affects Most - **Food and Beverage Distribution:** GPS tracking technology can revolutionize the distribution industry by providing theft prevention measures and real-time tracking of products. - **Technology and Security:** Integration of GPS tracking into various industries offers opportunities for innovation and increased security measures. - **Consumer Goods:** Packaging innovation can benefit the consumer goods industry by reducing costs, attracting eco-conscious consumers, and creating a competitive advantage. ## Related on Trend Hunter - [Brewery-Focused Keg Management Solutions](https://www.trendhunter.com/trends/keg-management.md) - [At-Home Beer Keg Machines](https://www.trendhunter.com/trends/athome-beer-keg-machine.md) - [GPS-Tracking Cubes](https://www.trendhunter.com/trends/cube-gps.md) - [Compact Portable Libation Kegs](https://www.trendhunter.com/trends/square-one-mini-keg.md) - [Grill-Inspired Beer Dispensers](https://www.trendhunter.com/trends/miller-lite-big-green-kegg.md) - [Portable Draft Beer Kegerators](https://www.trendhunter.com/trends/kombi-cool-tap.md) - [Pilsner-Packed Party Kegs](https://www.trendhunter.com/trends/party-keg.md) - [Alcohol-Monitoring Bracelets](https://www.trendhunter.com/trends/alcoholmonitoring-bracelet.md) - [Color-Changing Beer Labels](https://www.trendhunter.com/trends/coors-bottles.md)