# Beer-Infused Vegetarian Sausages Field Roast's Beer-Infused Bratwurst is a Meatless Option By Laura McQuarrie | Published 2019-05-25 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/beer-infused-bratwurst References: [businesswire](https://www.businesswire.com/news/home/20190522005162/en) & [fieldroast](https://fieldroast.com/product-family/sausages/) In partnership with the [Elysian Brewing Company](https://www.trendhunter.com/trends/elysian-spa), Field Roast created a beer-infused Bratwurst that is as artisanal and flavorful as its vibrant range of plant-based meat products. The Field Roast Bratwurst made with Elysian beer also features fresh ingredients like ground garlic, caramelized onions and caraway seeds. Additionally, the simply made [vegan and vegetarian sausage](https://www.trendhunter.com/trends/this-isnt-pork-sausages) is naturally colored and flavored and avoids the use of GMO ingredients and preservatives. The inventive new beer-infused meatless sausage from Field Roast will be available for sale and sampling at Madison, Wisconsin's Brat Fest, which is held over Memorial Day weekend. The demand for [plant-based meat alternative](https://www.trendhunter.com/trends/grubby-and-symplicity) sees brands disrupting timeless pairings like beer and sausages in creative ways. ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 29% | Activity: 37% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Plant-based Meat Alternatives:** Creating meatless sausages infused with unique ingredients like beer disrupts traditional meat products and appeals to the growing demand for plant-based alternatives. - **Artisanal Vegan Options:** Developing artisanal plant-based sausages with flavorful ingredients such as ground garlic, caramelized onions, and caraway seeds presents an opportunity to disrupt the vegan food industry with high-quality, gourmet options. - **Avoidance of GMO Ingredients:** Catering to the health-conscious market by making vegan and vegetarian sausages that are naturally colored and flavored while free from GMO ingredients and preservatives opens doors for disruptive innovation in the food industry. ### Industries Being Reshaped - **Plant-based Meat Alternatives:** The plant-based meat alternative industry can explore beer-infused sausages as a unique and flavorful option to disrupt the traditional meat market. - **Vegan Food:** The vegan food industry can innovate by incorporating artisanal, gourmet vegan sausages made with ground garlic, caramelized onions, and caraway seeds into their product offerings. - **Health-conscious Market:** Catering to the health-conscious market by developing vegan and vegetarian sausages that are naturally colored and flavored while avoiding the use of GMO ingredients and preservatives can revolutionize the food industry. ## Related on Trend Hunter - [Meat-Free White Sausages](https://www.trendhunter.com/trends/white-sausage.md) - [Vegan-Friendly Hot Dog Lineups](https://www.trendhunter.com/trends/field-roast-veggie-dog.md) - [Vegan Sausage Breakfast Sandwiches](https://www.trendhunter.com/trends/eat-just.md) - [Aromatic Plant-Based Sausages](https://www.trendhunter.com/trends/aromatic-plantbased-sausages.md) - [Vegan Veggie Sausages](https://www.trendhunter.com/trends/plant-provision.md) - [Succulent Shandy-Flavored Sausages](https://www.trendhunter.com/trends/summer-shandy-beer-brats.md) - [German Bratwurst Collections](https://www.trendhunter.com/trends/tindle-foods.md) - [Plant-Based Sausage Links](https://www.trendhunter.com/trends/beyond-meat-1.md) - [Plant-Based Chicago-Style Hot Dogs](https://www.trendhunter.com/trends/portillos-garden-dog.md)