# Celestial Beer Cans Moosehead Launches a Simple Beer in Space in a Showstopping Way By Laura McQuarrie | Published 2015-07-15 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/beer-in-space References: [marketingmag](http://www.marketingmag.ca/brands/moosehead-sent-a-beer-to-space-151505?rss=yes) & [moosehead](http://moosehead.ca/) Moosehead's 'This is Beer' campaign is all about proving that its beer is beer, no matter what you do to it—including launching a can of beer in space. This series is styled as a set of product test videos, hosted by the enthusiastic Mark and Randy. In the 'Space Beer' stunt, a vacuum-sealed Moosehead Dry beer was propelled into space with a giant balloon, as well as a camera and a GPS system to ensure that the beer's journey could be tracked. As extravagant as the stunt is, it draws attention to the simplicity of Moosehead beer, especially in a market that's becoming saturated with unique [craft brews and specialty flavors](https://www.trendhunter.com/trends/all-day-ipa). With a revived interest in all things that have to do with outer space, other alcohol brands like [Jose Cuervo](https://www.trendhunter.com/trends/mistletoe-margarita) and [Ardbeg](https://www.trendhunter.com/trends/ardbeg-anamorphic-scotch-whiskey) have also sent beverages into the atmosphere for mixing and fermenting. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 17% | Activity: 60% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Outer Space-alcohol Marketing:** Sending beverages into outer space for marketing purposes, drawing attention to the brand's unique product offerings and capturing the interest of consumers. - **Simplicity in Craft Beer:** Highlighting the simplicity and authenticity of beer in a market that's becoming saturated with unique craft brews and specialty flavors, offering a unique selling proposition. - **Innovative Product Testing:** Creating extravagant and attention-grabbing product test campaigns, like launching a can of beer into space, to showcase the brand's innovation and create buzz around the product. ### Where This Applies - **Alcohol/beverage:** Opportunity for alcohol brands to stand out in a crowded market by leveraging outer space marketing and highlighting unique product features. - **Craft Beer:** Craft beer breweries can differentiate themselves by emphasizing the simplicity and authenticity of their beer, appealing to consumers looking for straightforward and traditional beer experiences. - **Marketing/advertising:** Innovative product testing campaigns, such as sending products into space, provide opportunities for marketers to create unique and attention-grabbing campaigns that generate buzz and engage consumers. ## Related on Trend Hunter - [Hop-Infused Sparkling Water Campaigns](https://www.trendhunter.com/trends/hopinfused-sparkling-water.md) - [Beer Packaging Shifts](https://www.trendhunter.com/trends/moosehead-breweries.md) - [Space-Bound Champagne Initiatives](https://www.trendhunter.com/trends/mumm-cordon-rouge.md) - [Space Sake Brewing Initiatives](https://www.trendhunter.com/trends/dassai-moon-project.md) - [Cheerful Beer Store Campaigns](https://www.trendhunter.com/trends/whatever-the-case-may-be.md) - [Spoof Sci-Fi Beer Ads](https://www.trendhunter.com/trends/liquid-death-x-rebel-moon.md) - [Beer-Branded Fictitious Record Labels](https://www.trendhunter.com/trends/coors-light-records.md) - [Glitchy Beer Cans](https://www.trendhunter.com/trends/special-edition-beer-can.md) - [Inventive Fast Food Campaigns](https://www.trendhunter.com/trends/double-char.md)