# Moonvertising Rolling Rock Beer In Space By Alex Covert | Published 2008-03-20 | Unique Source: Trend Hunter, https://www.trendhunter.com/trends/beer-in-space-moonvertising References: [amnesiablog.wordpress](http://amnesiablog.wordpress.com/2008/03/03/moonvertising-your-ad-on-the-moon-coming-in-2008/) & [moonvertising](http://www.moonvertising.com/home.asp) Rolling Rock, the beer company famous for that mysterious number '33', is trying yet another oddball marketing approach - moonvertising. A clever gag or a scientific marvel? We'll all find out on March 21, the next full moon, when the company attempts to project their logo on to the face of our favorite orbiting neighbor - the moon. In the mean time, those who are over the age of 21 can check out their web site and put your own message on their virtual moon. ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 88% | Activity: 92% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Unique](https://www.trendhunter.com/unique) > [Bizarre](https://www.trendhunter.com/bizarre) ## Key Themes ### What's Driving This Trend - **Moonvertising:** Using space as an advertising medium, projecting logos onto the moon offers a unique and innovative marketing approach. - **Virtual Moon:** Creating a digital moon replica provides an exciting platform for interactive engagement with consumers. - **Experiential Marketing:** Incorporating immersive experiences, like moonvertising, engages audiences in a way that promotes brand recognition and loyalty. ### Who This Affects Most - **Advertising:** Moonvertising offers a new frontier in experiential marketing and advertising mediums for companies to leverage. - **Beverage:** Beverage companies can use moonvertising and other unique marketing approaches to differentiate themselves and build strong brand identities. - **Technology:** The development of projection technology and digital replicas of objects (like the moon) are exciting trends for the technology industry to explore and innovate upon. ## Related on Trend Hunter - [Hop-Infused Sparkling Water Campaigns](https://www.trendhunter.com/trends/hopinfused-sparkling-water.md) - [Spoof Sci-Fi Beer Ads](https://www.trendhunter.com/trends/liquid-death-x-rebel-moon.md) - [Beer-Branded Fictitious Record Labels](https://www.trendhunter.com/trends/coors-light-records.md) - [Lunar-Loving Ukrainian Vodkas](https://www.trendhunter.com/trends/ukrainian-vodka.md) - [Eclipse-Inspired Beer Campaigns](https://www.trendhunter.com/trends/lime-light-campaign.md) - [Otherworldly Fashion Brand Billboards](https://www.trendhunter.com/trends/vollebak-mars-billboard.md) - [High Stakes Beer Ads](https://www.trendhunter.com/trends/igh-stakes-beer-ad.md) - [Cooling Rooftop Ads](https://www.trendhunter.com/trends/coors-light-chillboards.md) - [Beer-Branded Album Releases](https://www.trendhunter.com/trends/ultimate-blue-moon-x-mt-joy-denver-experience.md)