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# Amber Brew Bifocals
Everything Looks Better Through These Beer Goggles

By Renee Ramsarran | Published 2011-02-22 | Unique
Source: Trend Hunter, https://www.trendhunter.com/trends/beer-goggles2
References: [foolishgadgets](http://foolishgadgets.com/201102/beer-goggles-in-the-flesh-yo/) & [baronbob](http://www.baronbob.com/beergoggles.htm)

If you’re tired of looking at the world through rose-colored glasses, then you should consider taking a peek through a pair of Beer Goggles. These cider visors aren’t necessarily the most fashionable accessory, but could certainly make your next first date a lot more interesting. But if that idea seems a little too far-fetched, consider sporting the green pair to show off some serious St Patty’s spirit.

These hilarious Beer Goggles take the old adage “there are no ugly people at closing time” to a whole new level of truth.

## Trend Insights (Trend Hunter)

- Score: 1.2/10
- Popularity: 21% | Activity: 7% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Unique](https://www.trendhunter.com/unique) > [Bizarre](https://www.trendhunter.com/bizarre)

## Key Themes

### What Makes This Trend Stand Out

- **Bifocal Glasses:** Disruptive innovation opportunity: Create stylish bifocal glasses with beer-themed designs for a fun and functional accessory.
- **Novelty Accessories:** Disruptive innovation opportunity: Develop a line of unique and humorous accessories, like cider visors, to add entertainment value to everyday items.
- **Personalized Eyewear:** Disruptive innovation opportunity: Offer customizable eyewear options, such as beer-themed colors and designs, to cater to individuals' unique tastes.

### Sectors Adopting This

- **Eyewear:** Disruptive innovation opportunity: Introduce innovative eyewear technology, such as bifocal lenses or virtual reality integration, to enhance the user experience.
- **Fashion:** Disruptive innovation opportunity: Collaborate with fashion designers to create unconventional and attention-grabbing accessories, like cider visors, to appeal to a wider audience.
- **Personalization:** Disruptive innovation opportunity: Develop personalized product offerings, like beer-themed eyewear, to tap into the growing demand for unique and customized items.

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