# Prescription Beer Goggles Urban Eco Spectacles By Howard Wu | Published 2008-11-25 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/beer-goggles-urban-spectacles-and-accessories References: [urbanspectacles](http://www.urbanspectacles.com/beergoggles.htm) UrbanSpectacles.com offers the unique service of manufacturing [prescription party eye-wear](https://www.trendhunter.com/trends/artsy-eyewear-collection), more commonly referred to as “beer goggles”. This fashion statement may or may not become viral, but either way, the functional benefit cannot be denied. The consumer simply sends the empty beverage containers of his or her choice to Urban Spectacles, who then uses them as housing for the [prescription lenses, in the desired tint](https://www.trendhunter.com/trends/aura-rx). A similar service is offered for [beer-can neck ties](https://www.trendhunter.com/trends/microfiber-collection). **Implications** - One of the fastest ways a company can distinguish itself in a crowded marketplace is by developing products that are standard in their use, but radical in their design. The unusual nature of the product's packaging will likely lure consumers eager to enjoy a conventional commodity in a new way. ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 34% | Activity: 23% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Fashion for Men](https://www.trendhunter.com/fashionformen) ## Key Themes ### What's Driving This Trend - **Prescription Party Eye-wear:** Customized prescription lenses housed in unique beverage containers offer disruptive innovation opportunities to the eyewear industry. - **Eco-friendly Fashion:** Manufacturing sustainable and trendy fashion statements using recyclable and reusable materials presents disruptive innovation opportunities to the fashion industry. - **Novelty Packaging:** Pairing conventional commodities with unusual packaging presents disruptive innovation opportunities to the packaging industry. ### Who This Affects Most - **Eyewear:** The eyewear industry can innovate by offering customized and sustainable eyewear options using unique packaging. - **Fashion:** The fashion industry can innovate by incorporating recycled and novelty materials into their designs. - **Packaging:** The packaging industry can innovate by creating unique and sustainable packaging solutions for conventional commodities. ## Related on Trend Hunter - [Conceptual Craft Beer Bottles](https://www.trendhunter.com/trends/sour-glass.md) - [Versatile Eyewear Collections](https://www.trendhunter.com/trends/framery.md) - [Expedited Eyewear Services](https://www.trendhunter.com/trends/nextday-glasses.md) - [City-Inspired Glasses](https://www.trendhunter.com/trends/champion-eyewear-collection.md) - [Chic Statement Eyewear](https://www.trendhunter.com/trends/specsavers-eyewear.md) - [Ultra-Sleek Safety Eyewear](https://www.trendhunter.com/trends/safetyeyeglasses.md) - [Color-Changing Eyewear](https://www.trendhunter.com/trends/rayban-original-wayfarer-change-transitions.md) - [Glow-in-the-Dark Prescription Bottles](https://www.trendhunter.com/trends/glowing-relief.md) - [Haute Hinge-Free Eyewear](https://www.trendhunter.com/trends/tangled-eyewear.md)