# Heart-Shaped Beer Packs Bud Light Created a Valentine's Day Beer Gift Box That Holds 12 Cans By Laura McQuarrie | Published 2021-02-09 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/beer-gift-box References: [thedieline](https://thedieline.com/blog/2021/2/8/forget-champagne-bud-light-is-for-lovers) & [shopbeergear](https://www.shopbeergear.com/products/bud-light-valentines-day-box) Ahead of Valentine's Day, Bud Light created a heart-shaped beer gift box that's [gender-neutral](https://www.trendhunter.com/trends/mcbride-sisters-collection) and serves as an invitation to share a beer (or two.) The Bud Light [Valentine's Day Box](https://www.trendhunter.com/trends/valentines-day-gift-box) is outfitted to hold 12 cold cand of Bud Light, which must be purchased separately. Perfect as a last-minute gift to accompany dinner and a movie at home, the box can be purchased online with ease. Gifts like [chocolates, flowers](https://www.trendhunter.com/trends/gardners-candies) and jewelry are some of the most popular things to give and receive on February 14th but in the midst of a pandemic, this year's Valentine's Day is anything but traditional. At a time when people are open to trying new ways to celebrate, brands are offering creative new solutions for redefining the holidays at home. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 35% | Activity: 42% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Gender-neutral Packaging:** Opportunity for brands to innovate and create packaging that appeals to a wider audience beyond traditional gender roles. - **Non-traditional Valentine's Gift Options:** Opportunity for brands to offer unique, non-traditional gift options that cater to consumers looking for innovative ways to celebrate Valentine's Day at home. - **Digital Purchasing and Delivery:** Opportunity for brands to capitalize on the growing reliance on digital shopping and offer seamless online purchasing and delivery options. ### Sectors Adopting This - **Beverage Industry:** Opportunity for beverage brands to create innovative packaging and product offerings that cater to holidays and special occasions. - **Retail Industry:** Opportunity for retailers to offer unique, non-traditional gift options for holidays and special occasions, and to improve their e-commerce capabilities to meet the growing demand for online shopping. - **Logistics and Delivery Industry:** Opportunity for logistics and delivery companies to improve their services and meet the growing demand for seamless online shopping experiences and quick and reliable delivery. ## Related on Trend Hunter - [Beer Glass-Themed Chocolates](https://www.trendhunter.com/trends/chocolate-chalices.md) - [Boozy Essentials Kits](https://www.trendhunter.com/trends/beer-lovers-gift-set.md) - [Romantic Bourbon Cocktail Kits](https://www.trendhunter.com/trends/gift-set-for-bourbon-lovers.md) - [Valentine’s Day-Themed Candy Boxes](https://www.trendhunter.com/trends/love-letters-a-candy-tasting-collection.md) - [Seasonally Themed Wine Boxes](https://www.trendhunter.com/trends/seasonallythemed-wine-box.md) - [Dog-Friendly Valentine's Gifts](https://www.trendhunter.com/trends/valentines-day-selection-box.md) - [Opulent Heart-Shaped Chocolate Tins](https://www.trendhunter.com/trends/heartshaped-chocolate-tins.md) - [Love-Inspired Gift Boxes](https://www.trendhunter.com/trends/heartbox.md) - [Spa-Inspired Gift Boxes](https://www.trendhunter.com/trends/the-for-my-valentine-gift-box.md)