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# Miniature Draught Refrigerators
Marc Thrope Designed a Stella Artois Beer Fridge for Small Spaces

By M | Published 2015-09-15 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/beer-fridge
References: [coolhunting](http://www.coolhunting.com/food-drink/stella-artois-nova-marc-thorpe-draught-beer-tap) & [stellaartois](http://www.stellaartois.com/)

Owning a beer fridge can be a bulky investment, but not anymore thanks to this stylishly sleek mini draught [Stella Artois](https://www.trendhunter.com/trends/artois-liberte) refrigerator put together by Marc Thrope. The tiny beer fridge, known as the [NOVA](https://www.trendhunter.com/trends/nova-cooler), offers a minimalist design that is practical for small spaces and dispenses cool, refreshing lager on demand.

Stella Artois often creates [innovative marketing campaigns](https://www.trendhunter.com/trends/the-neighborator) and products to entice consumers to interact with the brand. The NOVA beer fridge is a solution to bringing a beer tap into a limited space with a small, portable and sleek draught system design. The fridge can hold up to 12-litre kegs that can be poured on command thanks to the single sleek tap while keeping the product perfectly chilled.

## Trend Insights (Trend Hunter)

- Score: 4.1/10
- Popularity: 53% | Activity: 63% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking)

## Key Themes

### What's Driving This Trend

- **Mini Draught Fridge:** The NOVA beer fridge demonstrates the trend of compact draught systems for small spaces.
- **Portable Beer Tap:** The NOVA fridge taps into the trend of portable and sleek draught systems for convenience and mobility.
- **Innovative Beer Dispenser:** The NOVA beer fridge exemplifies the trend of innovative ways to dispense beer in a compact and stylish manner.

### Who This Affects Most

- **Beverage:** The NOVA beer fridge presents disruptive innovation opportunities in the beverage industry by introducing compact and portable draught systems.
- **Kitchen Appliances:** The NOVA beer fridge showcases disruptive innovation potential in the kitchen appliances industry by offering a sleek and space-saving beer dispenser solution.
- **Hospitality:** The NOVA beer fridge offers disruptive innovation possibilities in the hospitality industry by providing a compact and stylish beer dispensing option for limited spaces.

## Related on Trend Hunter

- [Compact Connected Drink Fridges](https://www.trendhunter.com/trends/rocco-super-smart-fridge.md)
- [At-Home Beer Keg Machines](https://www.trendhunter.com/trends/athome-beer-keg-machine.md)
- [Bespoke Multi-Section Refrigerators](https://www.trendhunter.com/trends/arte-mini-refrigerator.md)
- [Branded Countertop Beer Taps](https://www.trendhunter.com/trends/guinness-microdraught.md)
- [Gaming-Influenced Beer Fridges](https://www.trendhunter.com/trends/gaming-fridge.md)
- [Celebratory Champagne-Branded Fridges](https://www.trendhunter.com/trends/smeg-veuve-clicquot.md)
- [Electricity-Free Beer Fridges](https://www.trendhunter.com/trends/bud-ground-cooler.md)
- [Ultrasonic At-Home Beer Dispensers](https://www.trendhunter.com/trends/guinness-microdraught-20.md)
- [Portable Draft Beer Kegerators](https://www.trendhunter.com/trends/kombi-cool-tap.md)
