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# Gender Equality Beer Branding
BrewDog's Beer for Girls Was Made to Highlight Women's Rights

By Madison Mackay | Published 2018-03-08 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/beer-for-girls
References: [designtaxi](http://designtaxi.com/news/398600/Tongue-In-Cheek-Beer-For-Girls-Campaign-For-Gender-Inequality-Backfires/) & [brewdog](https://www.brewdog.com/lowdown/blog/pink-ipa?utm_source=DesignTAXI&utm_medium=DesignTAXI&utm_term=DesignTAXI&utm_content=DesignTAXI&utm_campaign=DesignTAXI)

Craft brewing company [BrewDog](https://www.trendhunter.com/trends/brewdog-1) created a new beer named the 'Beer For Girls' in support of International Women's Day.

The company made the [Pink IPA](https://www.trendhunter.com/trends/womencelebrating-sour-beers) to shine a light on gender inequality, bringing awareness to [gender pay gap issues](https://www.trendhunter.com/trends/underpaid-women). The beer will be sold at a discounted price to women, while men will pay full price. BrewDog designed the beer with the intention of ending the stigma of women in the beer market, taking a comical yet obvious approach to branding.

With the philosophy that beer is for everyone, the brand aims to end the discrimination against women by donating 20% of all proceeds to charities that fight inequality and support women. The Beer For Girls collection by BrewDog is available now until the end of the month.

## Trend Insights (Trend Hunter)

- Score: 3.4/10
- Popularity: 44% | Activity: 50% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking)

## Key Themes

### Why This Trend Is Growing

- **Gender Pay Gap Awareness:** Other companies can create gender-focused products to bring awareness and eventually eliminate gender pay gap issues.
- **Comical Branding:** Companies can use comical branding to promote serious issues and create a buzz around their products.
- **Charitable Partnerships:** Collaborating with charitable organizations can be a win-win for companies as they support important social causes while also promoting their products.

### Industries Being Reshaped

- **Craft Beer:** Craft beer companies can develop gender-focused products to appeal to a wider audience while supporting social causes.
- **Beverage:** Beverage companies can partner with charitable organizations to promote their products while supporting important social causes.
- **Marketing:** Marketing agencies can help brands create comical yet effective branding strategies to promote serious issues and ultimately drive sales.

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