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# Macho Manly Consumption Calendars
The Beer/Food Calendar Gives Suggestions for Perfect Pairings

By Michael Hemsworth | Published 2013-02-01 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/beer-food-calendar
References: [coolmaterial](http://coolmaterial.com/home/beerfood-2013-calendar/) & [etsy](http://www.etsy.com/listing/112919296/beerfood-2013-calendar)

Calendars usually feature pictures of art or animals, but the Beer/Food Calendar boasts pictures of just that: beer and food pairings. Created for the man who can't get enough of either, the Beer/Food Calendar will help encourage the onlooker to pair certain brews with specific food for a perfect combination.

The water color-like pictures are simplistic and understated, which adds to the overall charm of the quirky calendar. The creation is perfect for not only guys, but any ladies who want to add a laid-back touch to a kitchen or bedroom.

Available from Etsy seller [redcruiser](http://www.etsy.com/shop/redcruiser?ref=seller_info), the Beer/Food Calendar is priced at just over $20, but considering how fantastic the renderings are, you might be tempted to frame a few instead of ditching them once the year is over.

## Trend Insights (Trend Hunter)

- Score: 1.8/10
- Popularity: 19% | Activity: 28% | Freshness: 8%
- Audience gender: 90% men, 10% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### Why This Trend Is Growing

- **Beer and Food Pairings:** Opportunity to create curated beer and food pairing menus and events for restaurants and bars.
- **Simplistic Calendars:** Opportunity to create custom simplistic calendars featuring unique design concepts for various industries.
- **Laid-back Design Aesthetic:** Opportunity to incorporate laid-back design elements into home decor and furnishings.

### Industries Being Reshaped

- **Food and Beverage:** The Beer/Food Calendar presents an opportunity for food and beverage industries to curate beer and food pairing offerings for customers.
- **Retail:** The calendar's simplistic design elements would make it a popular addition to retail merchandise and gift offerings.
- **Home Decor:** Opportunity for home decor industries to incorporate laid-back design elements into product offerings such as furnishings and decor.

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